Free Zerek Lure ($16 Value) When You Purchase a Case of Iron Jack Beer ($45.99) - Liquor Legends
Spotted on a local fishing facebook group. These are one of the most popular brands of lures and normally sell for around $20, although they are currently $15.99 at BCF.
Iron Jack is in their current catalogue for $45.99 a carton. It's $41.95 at Dan Murphy's so you are overpaying a little but definitely worth it if you need another lure/an excuse for another lure.