Question for Car Cleaning Enthusiasts - New product range

Looking at ranging various cleaning agents for cars that are similar to well known brands like Sonax, Megs & Chem guys (possibly better in some cases) for less than they are selling 25% or thereabouts.

All the products would speak for themselves on demo videos on the website/youtube.

Just wondering if the folks here would be interested and would buy such items such as:
- Ceramic coating
- Spray waxes
- Ceramic coating toppers
- Iron removers (like sonax "bleeding" wheel cleaner)
- Beads maker similar to megs ceramic spray wax
- All purpose cleaner
- Tar remover
- Water spot remover

To give you an idea the same size packaging i was considering a trial offer package such as the bleeding wheel cleaner 500ml for $14.95

All the products have been tested, its been sold for years.
Constructive feedback would be appreciated.

Comments

  •  

    If they've been sold for years what brand is it?

  • +2 votes

    All the products have been tested, its been sold for years.

    Do you have more information? E.g. have they been offered exclusively to car detailers, commercial car washes, rebranded under retailer's names? Are you a representative of a company like Autosmart? How is this a "new product range" yet it's been tested and sold for years?

  •  

    I'd buy it if they included more than 1 claybar

  • +2 votes

    Please let this be the Amway/A2K of automotive products… :D

  •  

    Given you can easily get Products from Meguiars, Bowdens etc on sale for 20-30% off, I'd say you need something other than price to differentiate.

    • +1 vote

      Probably need a decent video channel like AMMO NYC sorta thing to hype up their products.

  •  

    I think you would be entering a very crowded market. IMO there are too many detailing product brands out there now, selling essentially the same stuff, but trying to give them fancy or confusing new names or splitting the products into so many different product lines that are merely different concentrations of the same stuff. I am experiencing "brand overload. Trying to decipher if a "new" product is actually a new formulation or just a re-branding of the same chemical I've been using for years is a headache.

    I dunno, you need some kind of "hook" for the brand other than "it's 25% cheaper." In my mind, Chemical Guys already is in that position in the market for cheaper less fancy packaged stuff. As far as I can tell, most of the new brands concentrate on making slick packaging and marketting such that people feel comfortable paying $20 for 500ml of chemical.

    Some things to think about:
    -What is your "hook"
    -What is your marketting approach (budget vs high-end)
    -Who is your target audience (idiots, amateurs, hardcore amateurs, professionals)
    -How will you distribute your brand? (your own website, the big online detailing shops, botique detailers, try to break into the big name retailers?)
    -You want to sell a SYSTEM more than individual products. How will you organise your product line-up so that your 'detailing system' makes sense and can be understood by your target audience?

    •  

      I think you would be entering a very crowded market. IMO there are too many detailing product brands out there now, selling essentially the same stuff, but trying to give them fancy or confusing new names or splitting the products into so many different product lines that are merely different concentrations of the same stuff. I am experiencing "brand overload. Trying to decipher if a "new" product is actually a new formulation or just a re-branding of the same chemical I've been using for years is a headache.

      Interesting comments. I suspect there are a lot of buyers who won’t buy anything else once they got a product they like, purely because there are so many to choose from. You might pick up a few buyers who just buy the cheapest, but you won’t keep them because they’ll just buy the cheapest next time too.

  •  

    Hi All,

    Your input is very appreciated.

    Its not a brand people will know in Australia, prefer not to say its origins yet, but like i said i have tested the products against its competitors and it does perform very well.
    Not sure if I have the ability to scale to retail outlets due to TOP, ad rebates and discounts etc, so was looking at online , and using influencers and youtube demos.

    Its more of a hobby and can be attached to existing business I do without much issues, and yes i see the market is crowded, but then again i think we have seen a rising popularity in car care, and my intention is more to provide a good quality product at a reasonable price.

    Chem guys i used as an example, but their range I think is too wide and deep, and honestly i cant say im overly impressed with what they sell.

    I am definitely not chasing the guys that want the cheapest, i think thats just suicide, just want to range a line of the most commonly needed/used products without confusing/cannibalising sales internally.

    Some of the products like one from Gyeon this brand has had for years, similar effect and durability for me its more about creating a brand that the average joe who takes care of his car car relate to

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