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Bulla Murray St Vanilla Ice Cream 460ml $3 (Was $10) Woolworths

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Hi all. Not sure if this is in WA only. Good discount off (70%) but expensive ice cream to start off with. Apparently it’s made with free-range egg yolks and particularly creamy.
Enjoy!

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  • is available in NSW too. i tried it the other day it was super creamy and nice! im converted.

  • bought a few of these over the last week for $3

    very nice ice cream almost like frozen custard

    its not very sweet so if you like that you'll love these

    • how is it different to normal bulla vanilla ice cream, i saw it for $4 at my local woolies.
      Was considering it but then underneath was 2L bulla for $5

      • +1

        its richer more premium i guess, not as icy as normal ice cream

        very thick kinda ice cream

        but in terms of anything special you can get Haagen Dasz for $4 in vanilla this week at woolworths which i think is a nicer vanilla

        again its not very sweet at all its very reliant on the vanilla bean for its flavour

        • i see, so its more authentic vanilla ice cream as in more vanilla bean used rather than more milk and sugar

          • @[Deactivated]: its got more egg yolks used in it compared to milk

            and yes you can see the vanilla beans inside the ice cream

            so yeah its probably a more traditional type of ice cream, one you'd probably expect from one of those ice cream parlours you see around

            • @Bargainlife: of all my life i've been eating ice cream i actually never realise that the vanilla flavour of the ice cream i have been eating is not entirely from vanill

              • @[Deactivated]: well no it probably is but there are different types of vanilla used in cooking and food

                Vanilla flavour - the lowest of the scale
                Vanilla essence - used in cakes and such
                vanilla bean paste / oil - pretty good quality
                Vanilla beans - the actual product from the plant, you run a knife down them and split them and scrap the vanilla out of the pod

                • @Bargainlife: A lot of industrials use the vanilla beans to make paste or essence, and then put the "old" beans into the product to make you feel you're getting real vanilla.

                  • @gonan: yeah i was pretty sure that's how they make vanilla essence basically, they boil the outer skins and then reduce that

                    i am sure there are plenty of tricks they use in industry

                • @Bargainlife: Don't forget vanilla extract inbetween essence and paste, good quality extracts are made with just alcohol and vanilla beans.

      • +2

        I remember seeing a documentary about ice-cream. Because they use volume to measure, the cheaper ice creams are pumped with air. Makes it light and fluffy which is what people like but also increases the volume. So a 1L ice-cream might have more ingredients than a 2L that's been aerated.

        • Interesting. Little off topic, but sounds like in the UK where they inject chicken breasts with water to increase weight.

  • It has been $3 for weeks. It is OK but not that great.

  • +9

    Calling it Murray Street is not particularly appetising for people from Perth. When I think Murray Street I think of the smell of a vagrants urine.

    • Ha! That’s not a good coincidence for a premium product.

      Murray Street is actually a reference to the Main Street of Colac where the Bulla factory is.

  • This was never priced at $10 per tub at my local… was always marked as "$5(normally $10 but save 50%)" and has been down to $3 for a a few weeks.

    Hate when shops inflate the price just to give a "discount"

  • +2

    This icecream is unusual, I grabbed one on clearance at $5 a few weeks back to try. It's extremely thick, I almost had to chew it! Lacking in vanilla and sweetness though. I wonder if this batch that they are clearing out was a run with some ingredients lacking, or if it just sucks. Would have been lovely with a bit more sweetener and flavour!

    • Sounds like they got the milk from a bull.

    • is it hard to scoop also?

      • Nope it scooped fine for us!

  • It went from $10 to $5 now $3.

    Must be very few people buying.

    • $10 for less than half a liter, how do you expect it to sell?

  • +1

    How about giving us the 40ml and make it 500ml. Whats with some produts like ice cream where they do this 460ml 490ml 475ml what a joke just make it 500ml and charge the 5cents more.My bleat for the new year.

    • Because 473mL = 1 Pint

      • So why 460ml

        • I asked a similar question to a store rep on here selling coffee beans previously. Turns out it was so that the beans post into a certain freight cost bracket.

          I know its less likely in the case of big business but it could be the case. Either that or packaging oriented

  • I found it thick and creamy but quite bland. The Vanilla note just wasn't there so they may have screwed up a production run.

  • Bought some last week. I thought it was awesome. Purchased another 4

  • -1

    It's good with chocolate sauce on top. Has a weird after taste on it's own.

  • Strongly recommend! Actual icecream - not ice confection - that goes well with pies (Christmas pies also on special….)!

  • Also seen for $3 in QLD.

  • +1

    $10 RRP is way too high for this 460ml tub ice cream which still contain additives such as thickeners, inulin, natural colouring, etc.
    Häagen-dazs (457ml tub) ingredient are more natural without any thickeners.

    For example:
    Here is Bulla Murray St. ingredient:
    Fresh Milk, Fresh Cream (31%), Glucose, Sugar, Milk Solids, Egg Yolk, Thickeners (1442, Locust Bean Gum, Guar Gum, Tapioca Starch, Carrageenan, Xanthan Gum), Vanilla Bean Extract & Seeds (1%), Inulin, Caramelised Sugar, Natural Flavour, Natural Colour (Lutein), Contains on average 13.5% Milk Fat in Ice Cream

    And here is Häagen-dazs (vanilla) ingredient:
    Fresh Cream (39%), Condensed Skimmed Milk, Sugar, Egg Yolk, Vanilla Extract, Ice Cream contains 16% Milk Fat

    I guess they want to position this sub-brand as Häagen-dazs competitor, but forget to realise that consumer nowadays are smarter.

  • +1

    I bought this for $3 but I'm not really a big fan of the taste.

    • could that be why it's $3?

  • +1

    Thought it said Bill Murray ice cream \o/

  • $2.50 now.

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