Checked a price on woolworths website and then in store the actual price charged was over 55% higher! The store price had previously matched the online price as I had bought the same goods many 2 months previously, Woolworths has responded that their web browser prices are not indicative (at all) of their in store prices (I shopped at the Bentley Store in suburban WA) except that they will honour the specials listed in their weekly catalogue. So my question is what is the point of have a website showing prices if it means nothing in store. I have asked them to refer me to their disclaimer on their website. Do shoppers realise this, should I not really care, is this price gouging by the local Woolworths Store? What do you think?