Ok, so just found out that Domayne is a subsidiary of Harvey Norman, who are selling at the same price:
Description from site:
A total package for the home entertainment enthusiast, the Hisense 50-inch S8 4K UHD LED LCD Smart TV features Precision Colour and HDR compatibility for vivid image rendering, as well as Dolby Digital speakers for dynamic sound. It also employs the VIDAA 3 AI, giving you a fast, intuitive, and user-friendly interface for accessing the TV’s smart features.
- Precision Colour renders over 1 billion colours for a more accurate viewing experience
- HDR compatibility means the TV outputs brighter and more realistic images for compatible HDR content
- Supports Bluetooth audio functionality, allowing you to pair a compatible Bluetooth device for wireless streaming
- Works with Alexa (data charges apply) for easy, hands-free voice controls