Looks like a Dan Murphys online deal price match. Can't really recall seeing it sub $50 before but to be fair it is not something I purchase regularly. For this price it's not a bad choice for keeping a bottle around for a slightly smokey mixer or cocktail such as a Rob Roy.
Also a good gateway blended whisky for those unsure if smokey scotch is for them… cheers!
Edit: price has gone back up to $54.95, which is still ok for delivered but much less of an OzBargain