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Did some shopping around as my Apple 2m USB-C cable is starting to get funny and found this price which seemed pretty good. They sell at most other stores for $34.95, mainly only going as low as ~$30 according to Price Hipster
30% discount applied at checkout (applies to all Cygnett products at Bing Lee). All Cygnett products here.
No comment on price, as I have no idea, but these are decent quality cables. Have had the usb A to C one for a good 2 years and still going strong, no fraying or problems.