digiDIRECT Finally Gets Punished for "Storewide" Sale

pippohippo on 15/06/2021 - 21:04
Last edited 15/06/2021 - 21:57 by 1 other user

A business that advertises a ‘storewide’ sale but excludes a significant number of items is, in our view, clearly misleading consumers, which is unacceptable.” - ACCC Chair, Rod Sims
digiDirect has paid $39,240 in penalties after the ACCC issued the company three infringement notices for allegedly misleading consumers about the details of advertised sales in breach of the Australian Consumer Law.

ACCC took action against Digidirect (DD). Wonder how DD will approach their future sales. Hopefully other stores learn from this as well as other stores such as Ananconda, 99bikes, Spotlight etc. can stop their inflated RRP and suddenly have a "40% off sale" by being a member that cost nothing to join…

Related Stores

digiDirect

• 

  dmbminaret on 15/06/2021 - 21:07

  +4

  I think kogan has this included in their marketing budget.

  • 

    pippohippo on 15/06/2021 - 21:11

    +5

    yea the fines needs to be more substantial to deter dodgy practices.

  • 

    mbck on 15/06/2021 - 21:17

    Lol

• 

  dmbminaret on 15/06/2021 - 21:07

  +4

  I'll be happy when ebay cops it.

  • 

    pippohippo on 15/06/2021 - 21:10

    +1

    yep same. Price jacking then get a discount. Scumbags. I stopped using ebayplus for this reason.

  • 

    Clear on 15/06/2021 - 23:45

    +1

    That's not going to happen because eBay is a marketplace. Do we fine the building owners of the stores digiDirect rent from because they're enabling them to do business? Do we fine Facebook because they allowed them to advertise on their platform? No. For eBay the individual stores must be find for doing price jacking and all that, which they have in the past.

    • 

      Duckie2hh on 16/06/2021 - 09:38

      Well ebay could just show historical price in the last 30 days of said product… but they dont.

• 

  jleno on 16/06/2021 - 00:06

  +2

  Wonder if Pushys is reading this.

• 

  FlipCrank on 16/06/2021 - 00:10

  +2

  I'm surprised they went after such a small retailer. ACCC really sticking it to the big baddies out there.

  • 

    djones145 on 16/06/2021 - 09:13

    +2

    thats ACCC lol
    they dont atack the big end of town
    they cant win

• 

  Big Lenny on 16/06/2021 - 09:48

  great success

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  pharkurnell on 16/06/2021 - 10:24

  Gee 39k… what a massive fine, that'll learn em … /sarcasm

• 

  fuzcatt on 08/07/2021 - 23:40

  Digidirect have been a real pain with having sales and then after purchasing emailing me to say they don't have stock or that it's delayed by 7-14 working days.
  They need to clearly advertise when things are back ordered.