Telstra Day Deals 5th August?

Just logged into my Telstra account as I want to sign up for a new iPad Pro plan but when I browse around, at the bottom of my account summary, there is a banner saying Telstra Day deals coming this Thursday 5/08.

Anyone knows what's this dealio is all about? Like trying to mimic Amazon Prime day?

https://imgur.com/jtzN1SR

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