New MSRP Norms for GPUs

Lyowiebear on 28/09/2021 - 17:30

I've seen a lot of deals discussion what is and is not a bargain. The usual method of determining a bargain is if that number is "significantly" lower than MSRP. However, this is no longer the case for GPUs, with a huge shortage that retailers are jacking up the prices way beyond MSRP.

As a result, I've personally kept track of what I think is the "new MSRP" for GPUs to help determine what I think would be a bargain. As a note, I only follow the 3060 to 3070tis.

Here are my "MSRP" that I use to gauge a bargain:
3060: ~$900
3060ti: ~$1100
3070: ~$1400
3070ti: ~$1700

These are changing times and these "MSRP" will change but for the past month or so, the prices above have been quite steady (ie, anything below that has been sold out, anything above stays available for "order").

I want to know what anyone else thinks about this. Does anyone else do this? How do you determine a bargain (other than to compare it with its MSRP)?

Computing Computer Component Video Card

Comments

  • Zorololo on 28/09/2021 - 17:47
    +2

    I'm interested to know how much the retailers are buying the cards for?

  • too_much_boost on 28/09/2021 - 18:08
    +2

    Is it the retailers ripping people off or someone else in the supply? Or everyone?

    • yowiebear on 28/09/2021 - 18:44

      To answer yours and sort of @Zorololo's question, I think its a bit of both. I saw on one of the deals that PLE has connections with EVGA and that's why their cards are a lot cheaper than other shops (who go through a middleman of some form). That difference between shops shows that the supply chain is trying to get an extra buck in our crisis.

      Then with the EVGA example, you have the inflated price between PLE and the original MSRP. This can't prove who's doing the jacking, but my guess is both.

      Not saying this only applies to PLE and EVGA, but those are just examples and any other company could do the same.

      So TL;DR, everyone's doing the ripping.

      • scrimshaw on 28/09/2021 - 18:56
        +1

        In Linus's WAN show they discussed that distributors and retailers are pricing their GPU's not just based on COGS + margins, but also based on how profitable these GPU's are for mining.

        Miners see the cards as tools for generating money and are much more willing to pay a premium for GPU's than the average gamer, since the cost of the GPU is going to be offset by mining anyway.

        Basically:

        Gamer: I think this 3070 is worth $1000 and I'm willing to just buy one of them.

        Miners: I think this 3070 is worth $1600 and I'll take all your stock.

        Retailers and suppliers: (Rubs hands) Yes! I can sell my stock for $1600.

        As to who is complicit with the price inflation— yes pretty much all the participants in the supply chain.

  • Ajeje Brazorf on 28/09/2021 - 18:08
    +1

    Feeling blessed for the 3060Ti from Mighty Ape that I bought for $940 (I don't care if your calculation are wrong :D)

  • Hybroid on 28/09/2021 - 18:38
    +2

    The usual method of determining a bargain is if that number is "significantly" lower than MSRP.

    Don't necessarily agree. For me it's the cheapest price an item can be had for within the current market which could fluctuate.

    If the RTX 3070 RRP is $1,400 and the current inflated market is stable at $2,000 then a single retailer offering it for $1,600 is still a bargain price as that's the cheapest that can be had right now.

    • yowiebear on 28/09/2021 - 18:40

      Yes! I think we agree with each other. Hence why I think the "usual" method of determine a bargain in our current landscape is invalid.

  • too_much_boost on 28/09/2021 - 19:19
    +2

    Certainly sucks for anybody wanting to put together a mid range system. I usually look for whatever is around the $300-400 mark as that has always seemed like the best bang for buck for someone like me who doesn't really play games but wants to run a few screens - i'm talking over the span of the last 10-12 years. It doesn't look that buys anything in today's market so I won't be putting together another machine anytime soon

    • Zorololo on 29/09/2021 - 13:28

      yeah man, I never really did alot of PC gaming then this year I decided I'd like to build a decentish gaming PC so set my eyes on the 3060ti figuring it would be the good budget option while still being powerful but nope.

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