Went to Coles today to pick up some Blue Ribbons Vanilla Ice cream and holy moly did inflation hit hard.
Could hardly believe it. I was frantically reading all of the price labels near the area just to confirm I wasn’t going mental.
$4.xx —> $7.65
That’s like a what 70% inflation in one month?
Does anyone know what happened to the pricing for this ice cream?
Ended up not buying any ice cream and just a little sad atm. Luckily woolies seem to be selling it for $5.50 still lol
Haha yeah, Blue Ribbons is the only one I purchase at full price. I don’t think they ever do discounts so it’s basically always ‘discounted’.
Now that it’s $7.65, yeah not gonna eat that lol
According to Price Hipster, Coles normally sell them for $4.90, but this week they are on sale for $7.65
https://pricehipster.com/product/wmXiLz-cCFhedTRjyuw-FA~BkG5…
I think it is just a marketing experiment.
Hahaha I’m surprised they don’t have their Marketing Slogan written all over this.
“Up, Up prices are Up!”
I think the RRP is $9 now, compared to Bulla's similar product for $8.5. It may be half priced to $4.5 later, which sounds better for customers in terms of money saving.
So price jacking before sales ha. Good one Coles
You can only advertise price reduced to xxx for so long before it's considered the new low price so you need to put it up again for a while then you can either drop the price again or make more money
I've noticed (not limited to ice cream) that even if the price doesn't change, the amount of product you get for the same price is less.
Eg. Where $1 previously bought you 200g, now it only gives you 170g but the size of the wrapping/packet is the same.
This phenomenon is called shrinkflation
Waves government Jedi hand: "There is no inflation, this is not the inflation you are looking for."
The Chinese milk probably went up in price?
Are the ingredients local?
I'm suspecting that it was removed from the "Everyday Low Price/Down Down" Range so they can have 40/50% off discount in weekly catalogue.
Set to $5.75 everyday price.
Buying icecream at full price? Damn.. that’s luxury :( here I am with Aldi in house or whatever is half price special at coles.
Ps I feel blue ribbon isn’t as good as it was back in the day. Bulla though has been a+ every time.