Best Way to Advertise Holiday House?

[Deactivated] on 22/12/2021 - 22:02
Last edited 23/12/2021 - 12:11 by 1 other user

My family has an AirBNB in Blue Mountains and we are running a summer promotion and was wondering the best way to spend a few hundred dollars on advertising. Target market is people in Greater Sydney Area, capacity 10, large family/friends group looking to stay in the Blue Mountains.

I have posted an ad in some Facebook Sales groups and community boards. We have an agent who manages listings for us.

Anybody have any experience with running ads?
Which way has the best CPM for our target audience and how do we target for those who will be interested.
I have considered:
Google Ads
Facebook Ads
Influencer Advertising(Tribe)
If we were to approach influencers would we also be able to negiotiate a free stay for advertising exposure?

A group who stayed there posted photos on a Chinese app and that got us some views
So maybe Chinese Forums/Newspapers and Magazines?

Since the agent adds the AirBNB 15% commission to the price on AirBNB its 15% more expensive on there. The point of advertising is to get them through to the agent link.

• 

  bmxr on 22/12/2021 - 22:10

  +6

  AirBNB is the best way to advertise an AirBNB

  • 

    [Deactivated] on 22/12/2021 - 22:15

    Yes, we had a few family and friends book through at a discounted rate and give feedback. However, since the agent adds the AirBNB 15% commission to the price on AirBNB its 15% more expensive on there. The point of advertising is to get them through to the agent link.

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  SF3 on 22/12/2021 - 22:13

  +1

  Would have thought the location is what matters…

  • 

    [Deactivated] on 22/12/2021 - 22:16

    -2

    What do you mean?

    • 

      subywagon on 22/12/2021 - 22:31

      +1

      What do you mean?

      That if it was a sort after location you shouldn't really need to advertise I suppose.

      I've seen people advertise on Facebook market place. I'd probably do an ad run on FB and Google.

      You could also perhaps create a Facebook page for the listing, get likes and shares through a promotion.

      Also you could also consider getting a small website produced for the property for further exposure in the future, or now if budget allows.

      Good luck. I hope it goes well.

      • 

        [Deactivated] on 22/12/2021 - 23:35

        Agency has a website, I've started a Google ads campaign

• 

  CrispyChrispy on 22/12/2021 - 23:04

  I have seen ads for rooms/flats on Gumtree, might attract some people if you post there.

  • 

    [Deactivated] on 22/12/2021 - 23:27

    +1

    Good idea, I've done that

    • 

      Muzeeb on 23/12/2021 - 08:56

      +1

      I searched. I couldn't find it.

• 

  onetwothreefour on 22/12/2021 - 23:05

  +2

  Start a forum post on ozbargain…

  • 

    [Deactivated] on 22/12/2021 - 23:30

    Done that already

• 

  orangetrain on 22/12/2021 - 23:46

  Look in Broome, look for holiday homes there with adblock off.

  Or some other location. Write down what you did and noticed how they did it.

• 

  Stopback on 23/12/2021 - 07:47

  Got to take a hit in the first year.

  Do air bnb. Word of mouth will take off it's a good place.

  But YouTube videos work as well

• 

  Pecan on 23/12/2021 - 08:18

  +1

  Provide electric scooters for guests to get around on

• 

  Ghost47 on 23/12/2021 - 09:13

  +1

  Spin one of those signs at your nearest train station.

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  Ughhh on 23/12/2021 - 11:14

  +1

  Is it an ordinary old house, or does it actually have fancy features worth staying and Instagramming?

• 

  deme on 23/12/2021 - 11:16

  +5

  Do you make every thought in your mind a forum post?

  • 

    Big Lenny on 23/12/2021 - 11:51

    +2

    i wonder if his friend gave him his scooter back yet?

    • 

      Sleeqb7 on 23/12/2021 - 12:12

      +4

      Oh that was Levity? Jeez, time flies.

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  brendanm on 23/12/2021 - 12:18

  +4

  Post about it on the Unofficial Ozbargain Discord©

  • 

    SF3 on 23/12/2021 - 23:24

    Something tells us the hypothesis didn't work out.

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  payless69 on 24/12/2021 - 14:44

  Up the price first. All US sites are money driven. Their algorythm tests the financial limits of potential clients. Shake a bigger tree you get more fruits is what lawyers learn on lesson one.