Melbourne Football Club (AFL) Will Rebrand Itself as Narrm Football Club

GG57 on 02/05/2022 - 15:36

Melbourne Football Club will rebrand itself as Narrm Football Club for the 2022 AFL Sir Doug Nicholls Round and AFLW Indigenous Round celebrations.
https://www.melbournefc.com.au/news/1116992?spMailingID=8226…

Narrm, the Aboriginal name for Melbourne, comes from Woi Wurrung, the language spoken by the traditional owners of the city and its surrounds…Alongside celebrating and educating on Australia’s Indigenous history, the rebranding is designed to generate awareness and encourage productive conversations among the Demons’ member and supporter base.

For the stated purpose, I think this is probably a good initiative.
There are obvious marketing strategies behind it as well, but I don't think this will upset anyone?

Sports & Outdoors Australian Football

Comments

  • inherentchoice on 02/05/2022 - 15:38
    +2

    Narrm demons. Is that demonic?

    • GG57 on 02/05/2022 - 15:45
      -7

      You touched on a pet hate of mine. This totally unnecessary 'need' to give a sporting team a mascot / name.
      I don't mind nicknames that are born from general public use (e.g. Gunners for Arsenal), but to promote them by the sport governing body seems to me to be just a marketing thing.

  • afoveht on 02/05/2022 - 15:48

    I don't think this will upset anyone?

    It will. I think we all can anticipate some specifics.

    • GG57 on 02/05/2022 - 15:49

      I actually can't think of any reasons why someone would get upset.

      • afoveht on 02/05/2022 - 15:54
        +2

        I'm sure the words "liberty" or "freedom" will be twisted somehow.

        • GG57 on 02/05/2022 - 15:55
          +1

          Sorry, but you have completely lost me there. No idea what you mean.

          • afoveht on 02/05/2022 - 15:56
            +1

            @GG57: Just wait….

          • brendanm on 02/05/2022 - 18:00
            +2

            @GG57: I also don't understand. Seems completely harmless all round really.

  • Xyzzy on 02/05/2022 - 15:48
    +3

    The AFL should set-up and fund a Darwin team (to go in with a Tassie team), with an Aboriginal identity and focus.

    • GG57 on 02/05/2022 - 15:53

      I fully support NT and Tas having teams in the AFL competition, but having an Aboriginal identity and focus for a sporting team shouldn't be related to the team's home base. I'm pretty sure that there are Aboriginal people all across this country.

      I'm not even sure why we should have a specific team with an ongoing Aboriginal identity and focus.

    • garddn on 03/05/2022 - 08:42
      +1

      There's not enough talent going around for 18 teams let alone 20. We already have poor skill level games. We should be culling teams and concentrating the talent. Not spreading it even thinner. Would get a better spectacle. But the bean counters never see it that way

      • GG57 on 03/05/2022 - 09:39

        I agree, but perhaps you have assumed that the comments re supporting having teams from NT and from Tas would be additional teams.

        Maybe it is time to cull a couple of the low-performing teams.
        Or introduce a couple of divisions, with promotion / relegation.

    • Danstar on 03/05/2022 - 09:37

      Doesn’t sound very inclusive

  • CrowReally on 02/05/2022 - 15:56
    +2

    narmsayn yeh

    • [Deactivated] on 02/05/2022 - 17:30
      +2

      I dont know what you are saying

  • iNeed2Pee on 02/05/2022 - 15:59
    +6

    As a massive long time Melbourne supporter who has seen it all, I think this is a wonderful thing.

    We have had many aboriginal players to wear the red & blue over the years and it is fantastic to acknowledge the traditional owners of this land with this name change for the indigenous round.

    💙❤️

    • GG57 on 02/05/2022 - 16:09
      +3

      Purely out of interest, and I know this is pushing the envelope, would you (as a long time supporter) oppose or support that to be a permanent name change for the club?

      • iNeed2Pee on 02/05/2022 - 16:14
        +3

        Preferably I would like Melbourne Football Club to continue, but I wouldn't mind seeing Naarm permanently scribed on our jumper.
        Similar to how Brisbane Lions still have F.F.C on the back

      • iNeed2Pee on 02/05/2022 - 16:16
        +1

        I was really impressed with this:
        www.youtube.com/watch?v=yuCT0lfa_xw

  • havebeerbelywillsumo on 02/05/2022 - 16:02

    Needs a poll added for 'care factor'.

    • GG57 on 02/05/2022 - 16:06
      +4

      Not required; people can determine from the title if they want to read further or not.

      • havebeerbelywillsumo on 02/05/2022 - 16:10

        IMHO needed as title doesn't include the 'why'.

        • GG57 on 02/05/2022 - 16:11

          The link is provided, which explains the 'why'.
          But if you have asked yourself 'why', then you likely have some level of care factor.

  • Brian McGee on 02/05/2022 - 16:17
    +1

    So theres the Carne 'Pies and the Naan Demons? very multicultural.

  • SBOB on 02/05/2022 - 18:11
    -1

    Surprised and impressed that the word 'woke' is not in the thread replies anywhere :)
    Some people must be taking the day off.

  • Danstar on 02/05/2022 - 18:51
    +1

    Why not rename it permanently ? I’m outraged!

  • kanmen on 02/05/2022 - 19:17
    -1

    Love this and think it should be permanent! Briggs made the point of suggesting that they should change the sponsors on guernsey's for this round to be indigenous owned businesses as well.

    • iNeed2Pee on 02/05/2022 - 21:14
      +1

      That is a great idea. I agree with the advertising!

    • GG57 on 03/05/2022 - 09:40

      I would support a permanent name change.
      I would also support the removal of advertising from guernseys.

      • kanmen on 03/05/2022 - 16:34
        +1

        Interesting that I'm being negged, but also not surprised. People are fine to go on about 'woke culture' not achieving something but when you suggest something that actually has outcomes and makes a difference all of a sudden it's too far. Go figure.

  • Ozbargainite on 03/05/2022 - 02:11
    -1

    Bit off topic but in his reply to the Budget the opposition leader said the following.
    "I believe it’s a privilege to share this vast continent with the oldest continuous civilisation on earth."
    Can anyone help me and tell me to who he was referring to?

  • garddn on 03/05/2022 - 08:46
    +1

    Sounds very PC and virtuous but not sure what it will actually achieve. Will make people feel good. I guess it's all about the feelies these days anyways. Well done MFC for making people's feelies feel good.

    If they wanted to make a real difference they should donate all their gate receipts to indigenous groups that make a real difference in our remote indigenous settlements.
    Come on MFC, step up.

    • GG57 on 03/05/2022 - 09:43

      Perhaps you didn't read the article. The intended outcomes are stated.
      You could also research what the club has done over recent years in remote settlements.

  • Lunarboogie on 03/05/2022 - 08:57
    +1

    Great initiative. Whatever the motives behind it - and I think these are coming from a good place whatever others may think - it shines a light on the maintenance of indigenous languages which is a positive thing.

  • jacross on 03/05/2022 - 12:21

    Pretty cool. I believe Geelong put Djilang on their indigenous guernsey the last couple of years. I'd be happy for them to take it a step further and steal this idea going forward.

    • GG57 on 03/05/2022 - 13:18

      …and steal this idea…

      Of course, that would be the Geelong way! (joking)

      On the subject of changing names, some of us haven't forgotten the hysterical 'Whiskas' matter.

      • jacross on 04/05/2022 - 09:51
        +1

        I grew up near Norlane and Corio. You don't have to put 'joking' for things that are VERY MUCH THE TRUTH!!!!

        Oh yeah! Personally I think Whiskas got dudded. He should have had to keep the name for longer than a week.

  • 2esc on 03/05/2022 - 13:23
    +1

    I personally don't have a problem with them changing names.

    But my question is who is pushing the name change I will be surprised if its the aboriginal community. As a whole they have more pressing issues.

    A mate of mine who is a member of the the Gunaikurnai which is basically east gippsland (regional Victoria) isnt impressed as he considers it just a feel good exercise so the woke community can pat each other on the back instead of addressing real issues.

    • GG57 on 03/05/2022 - 13:51

      I don't have a problem with that perspective.
      Others would say that any step, or increase in the level of recognition, is better than none (or, in this case, just running with the same 'feel good' actions every year).

      For clarity, I am not a Melbourne member (although I like the way they play the game), but they are doing a lot more than just this; a lot of it at a lower level of visibility.

    • garddn on 04/05/2022 - 10:00

      My thoughts exactly. It's windrow shopping the real issues at best.

      • GG57 on 04/05/2022 - 11:00

        At least there has been some engagement:

        …the club worked closely with the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation to gain invaluable knowledge and permission of Narrm’s use…

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