I just can't see any way out for them. Their prices are absurd, their stores are usually empty, and general chains like Big W or Target can almost always beat them on stock and price. Their partnership with Zing might have bought them some time but I still don't understand how they're even covering their costs.
Are they just being backed by a parent investor hoping things will change? The only saving grace for them seems to be kids rushing in like a toy store during school holidays. Parents have no idea about games so they just assume a game store is the best place to buy and never bother to check online or other stores.