[VIC, NSW] Vogue American Express Fashion's Night Out 2022 General Discussion (Sydney & Melbourne CBD)

Seems the Amex Vogue night is back this year in October 2022. But not much information yet. Could only find information at:
https://www.vogue.com.au/fno/retailers

FAQ

Where and when is VAEFNO?
The Melbourne event will be held on Friday 14 October 2022 all over the Melbourne CBD. Shopping offers will be live from 14 - 16 October in Melbourne, to capture legacy sales across the weekend. The official launch will take place in Little Bourke Street on Friday 14 October at 12:30pm. The Sydney event will take place on Thursday 20 October 2022 all over the Sydney CBD. Shopping offers will be live from 10am till 9pm, with the official launch will be Pitt Street Mall at 12:30pm.

If you have any further details please share.

Related Stores

Vogue
Vogue

Comments

  • If the website is anything to go by, it looks like it's not going to be much of an event!

  • +2

    Can I offer discounts as incentives to shoppers?
    The goal of Fashion’s Night Out is to celebrate and support the fashion and retail industries with shopping at full margin. We encourage you to incentivise your customers with the creativity of your event rather than discounting.

    Not looking promising. I hope they still have the lounge.

    • Amex will probably still do their card rebates. Some retailers (like Bonds, Myer and Uniqlo) will still be running their normal sales cycle. My impression is this doesn't sound a whole lot different from prior years. American Express has been putting the squeeze on their events for a while (like Shop Small) - so this probably won't be as big as 2018 but I don't think it'll be much smaller either.

  • DJs better have the free drinks ha

    • Last time I went they had scaled back heaps.
      Previous years I was able to get a few bottles of beer and cocktail.

      • I can't recall which year (assuming pre-covid lockdowns) they had some very cool stuff in store at DJ's Melbourne - I won some designer jeans =) There was a dessert bar thing which required bookings - but all the freeloaders just came and started eating off plates which was a little off putting when it's a paid event. Info still appears to be online - note this is not for 2022 - https://www.davidjones.com/vfno-melbourne#women

  • "The goal of Fashion’s Night Out is to celebrate and support the fashion and retail industries with shopping at full margin".

    Yikes.

  • +1

    Looks like it's only going to be spend $50 get back $10.
    https://www.mediaweek.com.au/vogue-australia-american-expres…

    This year, American Express Card Members are invited to start the festivities early, with an exclusive shopping offer available from October 13 to 23. To redeem, consumers can simply save the offer to their eligible American Express Card and spend $50 or more, in one or more transactions, online or in-store at participating retailers to receive a $10 credit, up to two times.

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