Online Market Research Groups in Australia

bargain huntress on 18/01/2023 - 12:31

(I could not find a pre-existing topic or page on this, sorry if my search skills have failed me.)

So these are groups organised by a brand or store where you give feedback on products, advertising campaigns, experiences, and answer questions, make suggestions, chat with other customers. You are asked to provide personal demographic type data about yourself. You are given coupons and sometimes samples.

So I have mixed feelings about these, I guess I am a bit skeptical, sometimes I worry about the data I'm giving them.

However…

I have been participating in one for a few years and now a second for a few months, and I find it enjoyable in a way I can't really understand.
A few times it has seemed like they have actually used my feedback to create products that I actually want, which might be an illusion, but it's kind of awesome.

General Discussion

Comments

  • bargain huntress on 18/01/2023 - 12:42

    Kmart Conversations

    https://kmartconversations.insightiq.com.au/Page/FAQ

    Membership is by invitation, to receive invitation:
    Subscribe to Kmail - kmart's email newsletter (in your account settings or by ticking a box when checking out) and wait to receive an email invitation to join, or to join waitlist.
    (If you dont check all your emails you could set up an email filter for 'insightIQ' or 'kmart conversations')
    I speculate that invitation MAY be linked to frequency and size of online orders but I could be wrong.

  • bobbified on 18/01/2023 - 13:00
    +4

    So I have mixed feelings about these, I guess I am a bit skeptical, sometimes I worry about the data I'm giving them

    What data are you most worried about?

    Myself, I'm happy to share whatever thoughts, opinions and habits with them. Those are exactly that - thoughts and opinions. They can't really do much with it other than their own research.

    What I never share are details such as my real DOB (I might use the correct year, but a generic day and month eg 01/01), actual address etc or any details that can be used for identity theft.

  • jolee3 on 18/01/2023 - 13:25
    +2

    I like the idea, and I do engage in them, but so often you spend time on it only to be screened out. And the questions are sometimes not written well and end up being very repetitive.

    Many years ago I did some in-person market research. I went to their offices to sample snacks/drinks which you then rate (sample 1, sample 2, 1-10 etc), or there was one where they had a projected wall of a supermarket shelf and they track your eyes to see where you look first. For a student it was good fun, I remember getting things like $50 Myer vouchers.

    • bobbified on 18/01/2023 - 13:47
      +2

      …but so often you spend time on it only to be screened out. And the questions are sometimes not written well and end up being very repetitive.

      I used to have this lady that would call me up if she had difficulty finding someone to fit a certain criteria and tell me that you're "X" today and you work as "Y"… and off I go to a market research group and get paid a couple of hundred bucks for an hour or an hour and a half's worth of food tasting or focus group. It was awesome!

      • bargain huntress on 18/01/2023 - 14:17

        LOL! Did she work for the market research company? She was undermining her own data.

        • bobbified on 18/01/2023 - 14:22
          +2

          I think she was an agent that got paid by the companies to find people who fit a certain criteria for their market research sessions. So she wasn't using the data herself! haha.

          The money I got paid was always pretty good so I'm guessing it was her side hustle where she would just take a smaller cut herself (compared to the other marketing companies who paid individuals in smaller amounts or vouchers).

  • bargain huntress on 18/01/2023 - 15:53

    I wondered if this should be a page, but i dont know how to make a page.

  • loulou1 on 18/01/2023 - 19:12
    +2

    I have attended some of these market research groups and mostly find them pretty interesting. Knowing what work is performed behind the scenes really makes me wonder how some products ever make it to market though, like this product https://shop.coles.com.au/a/capalaba/product/-100-s-1000-s-5…
    I simply can not believe that many people thought these three items belong together

    • [Deactivated] on 18/01/2023 - 19:25
      +1

      That product is all kinds of wrong!

    • bargain huntress on 19/01/2023 - 11:37

      It is quite amazing to think of all the steps and people involved.

      LOL I noticed those too and also thought WTF. Then I remembered the Cornish Pasty (traditionally it has a savory meat and veg meal half, and a fruit desert half). Those snack packs are just the cornish pasty of modern times I guess. (As usual the old fashioned way is superior and better for the environment.)

  • johninmelb on 19/01/2023 - 20:27
    +2

    I have done a lot of focus groups, product testing, and online surveys over the years. Focus groups are my favourite, pay well and can be very interesting, though I get screened out a lot now due to my age. One thing, they do not like you doing them too regularly - basically trying to ensure they get good mix of people. I done focus groups on a wide range of topics, including elder abuse, Myer gift cards, mobile phones, the Level Crossing Removal Authority, South East Water, Hearing Aids, RACV, Government TV ads for Apprenticeships. TAC ads for the 1m distance between cars and bikes, Coles, and lots more.

    I have also done user testing for websites such as Vic Electoral Authority,

    As others have pointed out, screenouts are a pain, specially after you've almost done half the survey!

    Word of warning - you won't get rich from this, and it can be time consuming for not a big reward.

    This is not an exhaustive list, just companies I have worked with.

    Focus Groups:
    Farron Research
    Stable Research
    Realtime Research
    Focus People
    ChitChat Research

    Product Testing:
    Your Source - mostly food testing

    Survey Companies:
    Pureprofile
    QOR
    YouGov
    Purkle
    Red Planet Research (Qantas Frequent Flyer points)
    Flybuys Surveys (run by Pureprofile) (Flybuys points convert to Velocity points)
    e-Rewards
    Your Voice
    Cafestudy

    • bargain huntress on 23/02/2023 - 12:28

      Thank you for your awesome post! Very useful.

      Do you have any memorable experiences to share or is it all kind of the same?

  • M00Cow on 23/02/2023 - 11:54
    +1

    Avoid Stable Research / CRNRSTONE

    I joined up and they're sent me an online survey
    Which lead to an online 15-20min survey and they're offering 150 points, which is $1.50

    • bargain huntress on 23/02/2023 - 12:26

      That sounds like a normal amount. Im not a fan of long surveys either though

      • M00Cow on 23/02/2023 - 13:40

        Where as say Farron I've been paid $60/hr for online surveys, online zoom ~$100 and my last in-person was $150 for an hour.

        I made $1.35 on Google surveys today for 2 surveys.

        • bargain huntress on 23/02/2023 - 16:37

          Wow those are huge amounts! Ive never seen offers like that. Thanks for the info

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