Crushr by COTD - Opinions?

Haven't seen a thread about this so thought I'd start one.

Interested to hear people's opinions on Crushr.

  • An item is featured in the CRUSHR box on CatchOfTheDay.com.au at a starting price set by us.
  • At any time, for the length of time the item is on offer, the price may drop but you won't know when, or won't know by how much. And when does it stop? You don't know that either!
  • Your objective is simple, when you think the price is right, you buy. Once you buy (and go through checkout) you're committed at the price displayed at the time you clicked (or if the price drops while your checking out, the price displayed in your checkout- we aren't that harsh).
  • If the price drops later, after you've bought it, sorry! The sale is final, but you still got a great bargain.

It gives off the sort of 'flash sale' feeling. Limited stocks at a low price (if you wait long enough) with thousands of people competing.

I'm looking at the camping table right now .. 3k+ people viewing it and one in stock. This should be interesting.

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Comments

  • Thoughts:
    * I guess it really depends on stock levels? If there's very little stock, you'll always get a few nutty people who will pay too much.
    * Balanced against that is a lot of potential for buyers remorse, from paying too much, and then seeing the price drop.
    * And balanced against that is there are lots of studies showing that humans very bad at valuing something in isolation (they tend to pay too much), but there are very good at making comparisons (that one costs $x, so this one that does the same thing but has a few less features should cost around $y). So if it's something that's readily available & priced elsewhere online, then I'd expect they'd need to beat that price… but it's something that's rarer, that people buy very infrequently, and which is harder to buy & price online, then I'd expect they could charge above the going rate.

    So, pulling the above together, I'd give it a miss for the camping table (very low stock, probably harder to price), but if they have for example a shipping container full of USB sticks that could be good (lots of stock, low remorse at missing out, and it's a commodity that's readily priced against equivalent items elsewhere).

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