Just looking at my recent Coles invoices, I am impressed with their "generosity" in pursuit of online sales.
A food order had $20 off with online code plus $20 FB points, so $40 off $125 spend.
Booze order was better. Initial total $210, most of that discounted already, specials or multibuy. That is the price I would have paid cash, in-store without Flybuys loyalty card.
Then 10% off flybuy offer, 20% off selected online liquor (applied to most of it), and $37 worth of flybuys points credited which will come off my next grocery shop. As good as cash to me. Net cost $114, 54%.
Apply that to the $55 litre of spirits, net cost $30. But Coles paid $37 spirits excise on that, plus GST! Beer was similarly at a loss.
I hear a lot of whinging about Colesworth prices lately, so I just want to say a big thanks to them for subsidising my drinking this Christmas! Sure beats a water bottle :-)
And keep an eye on those multiple loyalty card accounts folks.
A food order had $20 off with online code plus $20 FB points, so $40 off $125 spend. <—— that money doesnt come from no where, it comes integrated into the cost of your groceries
Beer / alcohol —-> cant comment on these items that cause issues in society