Was $10.50 (11/1), then $9.90 (13/3), now going to down to $9.30 as of tomorrow (13/5) 14/5 as part of the 'lower shelf price' for the immediate future (email says at least 2026).
This is my preferred brand of value 1kg cheese blocks, over the ALDI $9.29, Coles $9.90 & Woolworths Hillview 1kg $10.50, which I rank last.
PS: If you look up the address on these cheese, it's the same address for Saputo Dairy Australia Pty Ltd which also produces Cheer, Devondale, Great Ocean Road, etc.