Hey Oz Bargain Community,
If you're flat chat, just skip to the deal info below in bold :)
I was going over the history of volume trends for each of our coffees recently and I found an outlier in mix, our South Central Blend. It was the first blend we launched and those who tried it in the early days seem fiercely loyal to it. We have some customers who've ordered it for years only ever paying full price for it, never even being temped by a deal to try something different. It's wonderful that our South Central Blend has won the hearts of those who ordered it for their first Lime Blue Coffee experience. However, it hasn't followed the growth trend of our other options over time. Don't get me wrong there's still people regularly trying it for the first time and ordering it again, but just not as many. I've been scratching my head wondering why it's such an outlier from the rest, because I know the quality and balance of flavours are on par with our most popular options. I've come to the conclusion it's two-fold. First, I haven't actively promoted it as much; not for any particular reason, it's just that time flies and somehow I haven't featured it as much as our other coffees. Second, and likely the key factor, it kept it's original blend name which compared to our other blends, was a bit of a vanilla name, nothing wrong with vanilla but it doesn't exactly jump off the screen. Here's hopefully the solutions:
1) I've given the flavours a pep up, so those original flavours fiercely loved by those those who've stuck with this blend are still present, but I've enhance them to make this blend extra exciting for anyone trying it for the first time
2) I've renamed our formerly know South Central Blend to something more befitting the wonderful, delicious flavours…drum roll please for the newly launched Pancake Party Blend. Here's a bit more what I think a Pancake Party is and how it relates to this terrific blend. For me this blend absolutely epitomises a very well done pancake party. When done well a pancake party finds the ultimate balance of flavours across an assortment of bold indulgent flavours. For example, the crisp juicy acidity kick of fresh apples helps balance salted caramel sauce and choc chip pancakes; berries help balance out the heavy luxury of maple syrup; brown sugar helps take some of the sharpness out of fresh lemon juice while still keeping it fresh and vibrant…there's counterparts that pair so well with all the indulgence associated with pancakes, without which it really wouldn't be a party as it'd be lights out I'm asleep after only a couple as the super bold flavours would be too heavy and without the relief balance out flavour your pallet would get bored. This wonderful blend has all those familiar, comforting indulgent flavours, with the accompanying balancing out flavours to keep your pallet excited, your mind ticking over without that I'm tired sensation that you'd get it you just had a stack of pancakes with nothing but maple syrup!
I really want everyone to give this absolutely delicious blend a go, so to help get you over the line we're offering you a wild 50% saving on our newly rebranded and enhanced Pancake Party Blend (formerly known as our South Central Blend) more info below:
Pancake Party Blend, only $26.25 per 1kg (usually $52.50 per 1kg) and $15.13 per 500g (usually $30.25 per 500g)
Deal valid for orders placed until Tuesday 27/05/2025, unless sold out before. Dispatch can happen for you as near as tomorrow and as far as the last Thursday in July (31/07/2025). Once a given dispatch date is at full capacity the green circle will be removed and date will turn red, first in best dressed :)
Some helpful info:
- You're welcome to place multiple orders scheduled for dispatch at various dates (delayed dispatch) to make the most of this deal, we strive to dispatch our fresh coffee within 72 business hours of roasting
- We're happy to accommodate dispatch date and click and collect/pickup changes, you just need to select a new dispatch date either via clicking the "Edit or View Your Order" button in the order confirmation page or simply logging into you Lime Blue Coffee account at least the day before the current date you have selected for your order
- One dispatch per order
- Please ensure you use the "shipping" dispatch date selector on the cart page if you'd like your order delivered to you and that you use the "click and collect" date/time selector if you'd like to pickup your order. If you plan to pickup your order please ensure you select the "pickup in store" delivery option on the checkout page, as this not only eliminates the shipping fee for you, but also allocates your order to the click and collect system we have in place, so it means you'll receive different notification messaging to assist you towards a smooth pickup experience
- Any existing orders are unable to be changed from delivery to click and collect due to the different tech systems in place
- If you select 500g as a quantity please ensure you also select 500g as the packaging option. If 500g is selected as a quantity with 1kg as the packaging selection the product will show as "unavailable"
- 500g bag packaging (it's resealable) is also available for orders larger than 500g this is an extra $4.00 per kg including the discount (normally $8 extra per kg) to cover the extra bag/s, label/s and time it takes to pack
- Complimentary gift notes can be submitted via a reply message to your order confirmation email
- The largest bag size we use is 1kg and it has a zip (it's resealable), for example if you order 4kg with 1kg packaging you will receive 4 x 1kg bags, you will not receive a single huge 4kg bag
FREE SHIPPING for orders over $69. For example, 2.5kg in 500g bags AKA 5x500g bags of our Pancake Party Blend via this deal is $75.63 or 3kg in 1kg bags of our Pancake Party Blend via this deal is $78.75, as such both examples unlock the highly sought after FREE SHIPPING. We recommend freezing any excess bags purchased to quality for free shipping, without compromising on enjoying fresh coffee.
- $0.00 for Click and Collect from 15 Cochranes Road, Moorabbin, VIC 3189
- $7.99 No Delivery Company Preference Flat Rate Shipping (No Parcel Locker/PO Box/Collect)
- $8.99 Courier's Please Flat Rate Shipping (No Parcel Locker/PO Box/Collect)
- $8.99 Australia Post Flat Rate Shipping (Parcel Locker/PO Box/Collect available)
- $12.99 Express Post Flat Rate Shipping (Parcel Locker/PO Box/Collect available)
You had me at ‘pancakes’. :)
It’s cool to see you’re trying to tweak the range without making big changes to the blends. It shows that you’re thinking ahead in creative ways.