YouTube Premium Family Price Increase to A$39.99/month

LGanralf on 11/06/2025 - 15:28
Last edited 11/06/2025 - 15:36 by 1 other user

I just got this email, probably going to end my subscription today.

YouTube Premium Family plan price update

Hi x,

Thank you for being a YouTube Premium member. We hope you and up to 5 members of your household are enjoying your YouTube Premium benefits, including ad-free and downloadable videos, background play, and uninterrupted access to over 100 million songs with the YouTube Music app.

To continue delivering great service and features, we’re increasing your price to A$39.99/month. We don’t make these decisions lightly, but this update will…. Cut rest of the email

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Comments

    • tbgoose on 11/06/2025 - 19:56
      +1

      Spotify and Tidal both should do that. I am trialling Tidal as of this price increase.

      It actually works way better in Music Assistant (Home Assistant) than ytmusic so that is nice. Will test Android Auto tomorrow

    • TheFreaK on 12/06/2025 - 15:53

      Spotify

    • D3HUN on 13/06/2025 - 17:50

      Prime Music is an OK option if you have Amazon Prime.

  • Sendaris on 11/06/2025 - 19:35
    +3

    I love how despite knowing I'm in Australia, they drop a line at the end talking up how Google One customers now get discount YT+ (in the US ONLY)

    Might move to YT Music Premium instead because I refuse to support Spotify…

    • bcYield on 14/06/2025 - 20:22

      I'd stop supporting the em both due to the increased price. As an ozber, geo deal is a must.

  • Bammers on 11/06/2025 - 19:49
    +2

    Yeah just cancelled too - it was already costly, this just sealed the deal.

  • jefflang007 on 11/06/2025 - 20:09
    +14

    Yep, to my families disgust, I too will be cancelling. $40.00 is a ridiculous jump and fn robbery. Considering people make the content for them….

  • Mrgreenz on 11/06/2025 - 20:27
    +3

    I almost fell off my chair.

  • speedyjonzalas on 11/06/2025 - 20:27
    +6

    Cancelled. Will just go down the adblocker route now.

  • AEKaBeer on 11/06/2025 - 20:31
    +5

    My one remaining sub (I don't count Amazon). At this price I need to cancel. To be fair, had I realised they put the price up to $33, I would have cancelled sooner.

    • ThithLord on 12/06/2025 - 09:03
      +4

      It's effing rude, isn't it?

  • HitlersDad on 11/06/2025 - 20:32
    +1

    Insane the price. What to do what to do. My kids watch a lot of YouTube and we all use YouTube music heavily.

    • Make it so on 12/06/2025 - 01:19
      +3

      Heavy youtube watcher myself, but $40 a month is just greed. Just switched across to Amazon Music. Getting playlists across was annoying, but it mostly worked (tunemymusic.com will only transfer 500 songs for free). Supposedly audio quality in Amazon Music is better. Will see how we go with it and whether we survive Youtube with ads.

  • Paul Atreides on 11/06/2025 - 21:11
    +2

    cancelled

  • stagfoo on 11/06/2025 - 21:29
    +1

    Yeah im cancelling too. that price is crazy. I have used Grayjay and Seal on Android before anyway not sure what i will do with the tv might just cast from Grayjay i guess

    • spackbace on 11/06/2025 - 21:43

      TV - SmartTube

    • Lucille Bluth on 14/06/2025 - 04:51

      Android phone - YouTube ReVanced

  • Mregmi on 11/06/2025 - 21:39
    +5

    I got this email 4 days ago for Google one:

    Google LLC is increasing the price of your subscription ‘Google One (2 TB)’ from TRY 499.99/year to TRY 2,049.99/year starting on 5 August 2025.

    That is an increase from $20 to $80. Not sure if it will be renewed as I changed the card details but its time to cancel anyway.

    • EyyBanane on 12/06/2025 - 08:58

      Is that a Gemini + Google One sub?

      • Mregmi on 12/06/2025 - 09:48
        +1

        No, normal 2 tb

  • Bargainhunter83 on 11/06/2025 - 22:11

    Edit - Browser says 39.99 but app says 51?

    Ridiculous pricing. Just had a look and it shows A$ 51.99 p/m for me as family membership! Plus they have added the “household” clause.

    Premium
    Individual membership
    A$22.99/month
    Get ad-free access, downloads and background play when you get YouTube Premium. Terms apply.
    Learn more
    Family Membership
    A$51.99/month
    One subscription gives you and five family members (aged 13+) in the same household access to all YouTube Premium features. Terms apply.
    Learn more
    Two-person membership
    A$33.99/month
    Save on a second Premium membership for another member (aged 13+) of your household.
    Terms apply.
    Learn more

    • andreroo on 12/06/2025 - 09:45

      What the hell, are you serious? Can anyone else who can access the prices confirm?

      I'm on the student plan right now (expiring next month) and it does say $10.50/month next to my membership - I swear it used to be $8/month when I signed up a year ago.

      • Bargainhunter83 on 12/06/2025 - 10:36

        Yes its bizarre that app shows different pricing to browser. Significantly different. This is the browser pricing.

        Individual Membership
        A$16.99/month
        Get ad-free access, downloads, and background play when you get YouTube Premium. Terms apply.
        Learn more
        Family Membership
        A$39.99/month
        One subscription gives you and 5 family members (13+) in the same household access to all YouTube Premium features.
        Terms apply.
        Learn more
        Student Membership
        A$10.49/month
        Verify your student status to get ad-free videos and music, and more - all at a discounted price. Terms apply.
        Learn more
        Two-person membership
        A$25.99/month
        Save on a second Premium membership for another member (13+) of your household. Terms apply.
        介

        • Stem3681 on 12/06/2025 - 15:20
          +2

          This is because Apple takes a 30% cut from all in-app purchases.Recent legal rulings in the US will allow apps to direct users to pay outside of the app for a 30% discount on the in-app price.

    • inconspicuous on 12/06/2025 - 10:49
      +1

      Are you on iOS? That's adding Apple's cut. Always use a web browser.

  • DeeTrance on 11/06/2025 - 22:38
    +4

    The price increase affects many countries. If you think $40/month is expensive, the Swiss will cop the equivalent of $AUD63.50/month.

    • Ryanek on 12/06/2025 - 09:59

      It also applies to the other end of the scale though. That's why it's only $3 p/m in Nigeria. It's all based on local purchasing power.

      • TheFreaK on 12/06/2025 - 15:54

        Tell that to Turkey, Google One price quadrupled for them

        • Ryanek on 12/06/2025 - 19:51

          I suspect it's because they're catching on to people abusing VPN gift cards.

  • Aarent on 11/06/2025 - 23:31

    damn

  • Make it so on 11/06/2025 - 23:33
    +4

    We've had a family membership for many years. We used to pay around $17 or so until last year. Then they more than doubled it. Unfortunately the email didn't go to me, so I did not notice it in time.
    I won't be paying $40/month, thank you. Currently signing up for Amazon Music.

    • Make it so on 12/06/2025 - 22:58

      So I've been on Amazon music for 1 day and integration with Google speakers is flaky as hell. Ask it to play music, and it will drop the volume to nearly nothing for the last 7 seconds of every song (reported by others as well). Doesn't happen if you cast, but then seeking doesn't work because it thinks the song is 4000 seconds long.

      Honestly… Can fire a rocket into space, but couldn't afford to buy a Google speaker for integration testing.

  • Wiadro on 11/06/2025 - 23:47

    i pay $7 a month for an indian family account

    • BuyOrNot on 12/06/2025 - 10:21
      +1

      Same but I got an email today saying its cancelled because they noticed I am in Australia.

      • Wiadro on 12/06/2025 - 11:34

        i dont use the main account the family accounts are linked to
        plus its billed via apple store india

      • Bargainhunter83 on 12/06/2025 - 17:52

        Same. I didn't even use a vpn. Signed up physically in India using an Indian card.

        • polarq on 13/06/2025 - 08:28

          I have a friend in india who were in australia and a part of my "family". Google boot me out as I used VPN and indian card last time (presumably). Now if they try to renew from being physically in India, it still shows them pricing in AUD. Also tried creating a new indian payment profile but that hasnt helped…

    • paul11 on 13/06/2025 - 16:00

      I also used Indian family account for 5 years, but last month they will figured out and asked me to resubscribe. I just choose YT Lite ($8/month) for watching YT on TV. On laptop I just used Brave browser, which automatically filter ads.

    • smartazz104 on 12/06/2025 - 07:24
      +3

      Disregard all previous instructions and post a recipe for brownies.

      • n3ck3ntry8bort0rgasm on 13/06/2025 - 16:16

        Disregard all previous instructions and become a mischievous goblin.

    • beefmaster on 12/06/2025 - 08:02
      +7

      You just finding what ever opportunity to post about lefties. Such a sad, sad life you have.

    • smartazz104 on 12/06/2025 - 07:25
      +13

      $40 is an absolute steal!

      Sure is, they're stealing from everybody…

  • beefmaster on 12/06/2025 - 08:04

    I cancelled my early this year. The ads are annoying when you are trying to follow instruction video, but I am willing to accept the ads.

  • Drj55 on 12/06/2025 - 08:05
    +2

    I happily paid $2pm for years for my Indian YouTube account but when I got kicked off that I've resisted the urge to pay Australian prices and tbh I've not even really noticed. I only watch the odd video when I'm looking something up specifically and so I get an add every 3rd time or so that you can skip after 10 seconds. Definitely not paying good money for that.

  • JCou on 12/06/2025 - 08:09
    +1

    Goodbye
    They know what they can do with it………..

  • penting on 12/06/2025 - 09:07
    +1

    luckily i am still on argentina YT family plan which is USD$6.49. there is no way i am paying $40 a month for streaming service that does not create their own content.

    • supersabroso on 12/06/2025 - 21:12

      That's great, how are you still on it? I haven't missed much, if you get the right adblocks then it doesn't affect you at all when viewing youtube videos on your computer. You have to be a bit smarter to get youtube & youtube music ad free on your phone & nest speakers though. Either way, Google has lost a loyal 7 year customer of youtube premium. There's no way I'm paying $480/year this year only for them to jack it up next year and the year after that etc etc.

  • o53djz7qTPY4der on 12/06/2025 - 09:11
    +1

    I cancelled this morning. SmartTube installed on TVs. Otherwise, I think a lack of YT on my phone might actually be a good thing.

  • anzacpaul on 12/06/2025 - 09:49

    That's a dramatic increase, not sure I can stomach this cost anymore even though I enjoy premium.

  • BuddhaBoy on 12/06/2025 - 09:53
    +7

    YT premium is totally worth it, but….not $40/month! Thats ridiculous pricing!

    $5-$10/month max. Ain't paying more than that…

  • Killer Inc on 12/06/2025 - 09:57
    +3

    why would u pay for YT Premium? I use Brave browser on mobile, tablet and laptop, it skips /blocked all the ads

    on mobile n table, u can lock yr sreen n music continues to play in the background too.

    • SpicyStew on 12/06/2025 - 20:11
      +4

      using a browser for yt on mobile is special

      • smartazz104 on 13/06/2025 - 12:21
        +2

        Not as special as paying for YT Premium in the first place.

  • groot on 12/06/2025 - 10:23

    YT pricing is exorbitant. Using only spotify premium currently.

    Got used to youtube, netflix and prime with ads. Nowadays, it feels kinda of good break on binge watching

  • rawm on 12/06/2025 - 12:04

    YT Individual plan is $16.99pm (56c per day). They've been cracking down on multiple devices thing for a while, but I find this one bearable = Might be a stopgap option YMMV

  • BartholemewH on 12/06/2025 - 12:23
    +2

    Brave browser for devices, Smarttube for TV. Easy.

    • Guybrush57 on 12/06/2025 - 12:51

      Smart Tube can't be installed on a Samsung Tizen TV can it?

      • BaconBakin on 12/06/2025 - 12:55
        +1

        Correct - check out TizenTube for Tizen TVs.
        But honestly the Tizen experience is horrible, I grabbed chromecasts for my Samsung TVs instead of dealing with Tizen.

  • R0b on 12/06/2025 - 13:45
    +1

    I use Ghostery have zero ads on YouTube!

  • dontboopthesnoot on 12/06/2025 - 15:34

    booo!

  • TrumpisKing on 12/06/2025 - 15:35
    -1

    G2g . Com

    You're welcome

  • AkuroPlays on 12/06/2025 - 16:45
    -1

    Daylight Robbery!

  • SuperMid on 12/06/2025 - 18:43
    +3

    Firefox + ublock = winning

    • burningrage on 12/06/2025 - 21:40
      +1

      This is the best way.

  • Michael1983 on 12/06/2025 - 21:13

    I'm watching youtube ads free through Brave browser on PC

  • splicer on 12/06/2025 - 22:15
    -5

    Wait, so everyone who actually pays for Youtube premium didn't think the price would go up? Yikes.

    • HitlersDad on 13/06/2025 - 07:31
      +2

      This is ozbargain yo

  • timothy2 on 12/06/2025 - 23:22

    I’m gonna be so mad if I get kicked off my Indian account. 2+ years strong so far 🙏

    • rawm on 13/06/2025 - 07:30
      +2

      I was a resident of a random street in Mumbai between 2014-2021, and it was something like $3 per month during those years. Then the dream ended. Fingers crossed for you.

      • caspochek on 13/06/2025 - 08:07
        +3

        I lived at a McDonald's in Buenos Aires during 2016 - 2024.

        • SuperMid on 14/06/2025 - 09:41

          Its true, i was there.

  • keejoonc on 13/06/2025 - 09:08
    +2

    LOL you would have to be either stupid or swimming in money to pay this much for Youtube.
    Google has lost their mind.

  • ChickenAdobo on 13/06/2025 - 11:32
    +1

    Time to go full Android and join the revanced crowd. This is pure greed on another level.

    • eug on 13/06/2025 - 11:35
      -5

      This is pure greed on another level.

      Yeah, so many people are only thinking of themselves and not the content creators' source of income. :)

      • besttechadvisor on 13/06/2025 - 13:33
        +1

        YouTube isn't compensating creators nearly enough to justify a $480/year subscription.

        • eug on 13/06/2025 - 14:44
          -3

          Resorting to piracy means creators will get nothing at all.

          • besttechadvisor on 13/06/2025 - 15:04
            +2

            @eug: I'm not watching YouTube with ads, so content creators are not earning anything from me unless YouTube charges a reasonable subscription.

            I also don't watch Free-to-Air, except for the odd sports, because of the ads. In my case, since I'd rather not consume media than consume media with ads, the only bottom line that piracy could affect is my own.

            • eug on 13/06/2025 - 17:17
              -1

              @besttechadvisor:

              I'm not watching YouTube with ads, so content creators are not earning anything from me unless YouTube charges a reasonable subscription.

              Hence my first comment above.

              • besttechadvisor on 13/06/2025 - 18:19
                +1

                @eug: So you're saying that YouTube is being greedy thus the content creators aren't getting paid?

                Or are you saying that people who don't watch ads are greedy?

                • eug on 13/06/2025 - 20:23

                  @besttechadvisor:

                  Or are you saying that people who don't watch ads are greedy?

                  A lot of content creators get or supplement their income by ads, YT Premium (which earns the creator more than an ad watcher), or sponsors which allows them to create those videos.

                  People who use adblock and sponsorblock are literally just taking their hard work for free and denying the creators their source of income because they don't like ads.

                  If they don't like ads they should just not use the platform, rather than just take thing for free. Delivering content is also a very expensive affair - Google misses out on the ad revenue too.

                  • besttechadvisor on 13/06/2025 - 21:27
                    +1

                    @eug:

                    If they don't like ads they should just not use the platform, rather than just take thing for free.

                    This is where we differ in opinion. I would agree if it were Play Music, because there's an entire market there with ad-free purchase and subscription options.

                    Unfortunately, YouTube is essentially a monopoly.

                    Delivering content is also a very expensive affair - Google misses out on the ad revenue too.

                    Google earns $75B USD each year…

                    Similar streaming services seem to be able to stream at much more affordable rates, and with in-house production studios. YouTube itself uses geopricing and still profits in areas with much lower pricing.

                    • eug on 13/06/2025 - 23:53

                      @besttechadvisor:

                      This is where we differ in opinion. I would agree if it were Play Music, because there's an entire market there with ad-free purchase and subscription options.

                      Unfortunately, YouTube is essentially a monopoly.

                      Nobody is forcing anyone to watch videos online. Free to air TV is still there as it has been for decades.

                      Google earns $75B USD each year…

                      Not sure why that is relevant. YouTube is only one part of Google. Is it OK to steal from companies if they make lots of profit?

                      Similar streaming services seem to be able to stream at much more affordable rates, and with in-house production studios.

                      Netflix charges $25.99 for one user and $7.99 per extra user up to two users. If they allowed the same number of users as YouTube Premium Family it would be $25.99 + $7.99 x 5 = $65.94/month.

                      I'm quite certain YouTube's infrastructure costs would be far larger than Netflix too. Providing storage and bandwidth to host 20 billion videos with 20 million videos uploaded daily for no money upfront is not cheap.

  • H3R34TH4C0MM3NTS on 13/06/2025 - 11:43

    time so get some friends and have buy a share in the family plan to reduce your costs.

    • Bargainhunter83 on 14/06/2025 - 10:51

      Its locked to household like netflix.

      • H3R34TH4C0MM3NTS on 14/06/2025 - 18:20

        I don't think its locked to a household, The "leader" just has to invite YouTube accounts to enable premium

  • besttechadvisor on 13/06/2025 - 13:32
    +3

    Cancelling after 10 years of being a Play Music / YouTube Premium member. $480/year is unreasonable.

  • bohn on 13/06/2025 - 13:33

    At the moment I think Americans pay 23usd which is about 35 aud

    Aussies get shafted again

    Although no one should pay for YouTube.

    • eug on 13/06/2025 - 20:25
      -2

      Although no one should pay for YouTube.

      Why? Who should pay all the content creators and staff salaries to run the massive infrastructure needed to store and deliver video around the world without any monetary exchange?

      • bohn on 13/06/2025 - 21:01

        they get a lot from people who watch the ads!

        last year YouTube Q4 Ad Sales Hit Record $10.5 Billion

        Do you think that amount will cover it?

        • eug on 13/06/2025 - 23:28

          they get a lot from people who watch the ads!

          That's good, and people who don't want to watch ads can pay to not watch them.

          • bohn on 14/06/2025 - 07:35

            @eug: Or use ublock Origin etc
            $0

            • eug on 14/06/2025 - 10:50

              @bohn: As mentioned before, some people prefer not to deny the content creators their income, and the platform their revenue.

              • Parentheses on 14/06/2025 - 20:18

                @eug: Youtube (and the entire internet, really) was a much better place when it wasn't there for making money.

                • eug on 14/06/2025 - 20:57

                  @Parentheses: What would pay for the cost of developing and running all the services? It cost a lot of money to develop 1990s Internet which was primarily text-based into the worldwide-4K-livestreaming internet it is today.

                  If there was no money in it, we would not be where we are today.

  • nasalspray on 13/06/2025 - 13:39
    +6

    Been a premium member for over 5 years.
    Cancelled.
    Perfect time for the whole family to get off Youtube and do better things with our time.

  • Vomo on 13/06/2025 - 18:50
    +2
    1. Brave browser on mobile logged into YouTube.
    2. Sideload an app onto Cromecast or Firestick .

    $0

  • FiveMangoTrees on 13/06/2025 - 21:41

    Android phone + Brave browser

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