Came across this @ Big W.
Works out ot be under $5 a bulb.
Almost certain they are Tuya based (going off previous iterations).
Product details
Set the perfect scene with millions of colours or gentle whites for your abode, all from the comfort of your favourite chair, with the 10W Smart RGB Bulb. Imagine you're relaxed and comfortable; glass of wine in one hand, ready to start the next episode on Netflix. However, you've forgotten to dim the lights which would spoil your otherwise ultimate viewing pleasure. Fret no more! Laser has you covered! When you connect your smart lights to you existing fittings, they become smart lights; conveniently controllable via the App and your favourite virtual assistants. Schedule, remote control, voice control (Google Assistant or Amazon Alexa required) and much more; allowing you to automate your lighting environment to suit your mood, lifestyle or gathering. Choose from 16.5 million colours and enjoy a relaxing evening of romance or binge on the latest TV series. Laser smart devices are all controllable through the free to download App. Save your favourite light settings so you can control it all at the touch of a finger or schedule your lights to turn on at sundown. The possibilities are endless!
Product Features:
1000 lumens brightness
RGBW (Red, Green, Blue, and White) lights
Wi-Fi enabled (2.4GHz network required)
Adjustable light intensity
Schedules
Timers
Remote Control
E27 or B22 bulb fitting
Quick review for those interested:
They're more than bright enough for lamps, and with decently natural colour for white shades. With colour, they're usable at best, but stray far from the likes of philips hue or lifx.
For connectivity, they're reliable and work fine with apps (there's many to choose from) or voice assistants. They do have slight delay though since they don't support local control.
For those using home assistant, i believe there's a HACS workaround to getting them to work locally.