Anaconda's Easter Sale 2013. IS IT FAIR?

Fishing $1M clearance at Anaconda.

the ad
http://imageshack.us/photo/my-images/138/ad1d.jpg/
http://imageshack.us/photo/my-images/189/86349511.jpg/

an example.

prices before 3 am Fri 29 March 13
http://imageshack.us/photo/my-images/11/beforeup.jpg/

prices before 3 am Fri 29 March 13
http://imageshack.us/photo/my-images/829/after0.jpg/

Is it (sale advertising while actually increasing the prices) fair and legal in AU?

Please comment.

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