Atari is a corporate and brand name owned by several entities since its inception in 1972. As of 2012, it is owned by Atari Interactive, a subsidiary of the French publisher Atari, SA (ASA). The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the computer entertainment industry from the 1970s to the mid 1980s.