JB Hi Fi Slogan misleading? "Always Cheapest Prices"

Today as I attempted to get a pricematch from jbhifi for the router (refused), I noticed a huge slogan under their sign saying "Always Cheapest Prices". Surely this can't be legal right? Doesn't it come under misleading advertising?
Thoughts? and is there anything being done by the ACCC atm?

Comments

    • +1

      love the source

  • Whether or not you get the pricematch you're after - or better - in my experience depends less on 'store policy' than it does on the particular individual you encounter combined with your ability to persuade.

    Appertaining to at least part of your gist (…), I read this recently and it's worth a squizz: www.lifehacker.com.au/2013/04/confirmed-harvey-norman-still-…

    • On a side note… is your name actually Tas…or at least the first 3 letters for your name?

      • Um, nope.
        Welcome to the internet!
        Personally, I choose to believe that your username IS your real name, and that hence your parents deserve a damn good strangling!!!

        • Revo, me no give you a neg in this here jb thread, in case you were wondering.

        • All good :) hahaha

  • I think they used to be the cheapest when they were starting out now they bank more on reputation.

  • Cheapest compared to what? Compared to themselves?

    It doesn't say, so maybe that's why they're allowed to get away with it.

  • Every thing is now Internet
    There is no cheapest price, there is alway a cheaper price

  • It varies. Some stores won't while some will.

    In my past experiences, if I was to spend over $250 on various items, I would ask for a better price or if I could pay less for 1 more item.

    Walked out of Merrylands JB with assassins creed II and X41 turtle beach headset for 200 when the headset alone was over $200. Just a matter of finding the right person.

    Ihaf a mate walk out of JB with a 3DTV for $2200 when it was advertised for $2999. Again, it depends on store, perso and also how you approach it.

  • The slogan is what's referred to as 'puffery'.

    Interesting case to read on this is Leonard v Pepsico (although completely different).

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