Just wondering what other members put as their "household income" in their Everyday Rewards or FlyBuys profiles to help get a better deal on the weekly offers.
I would think that if you put a high household income - e.g. $100000+, they would make you spend more to get an offer, whereas someone who put their profile as earning $50000 a year, they would make you spend a lot less to get the same offer.
I just checked some of my flybuys and Everyday Rewards account details. I couldn't find any reference in the flybuys survey regarding household income but they did ask about number of people in the household. flybuys have the correct number of people in our household but they can tell from the amount of money I spend on each account that we're not doing all of our shopping at Coles and that's why I think they send lots of offers to our accounts. They also know we are members of Everyday Rewards and QFF so they have to try hard each time to get our business.
I haven't answered the question in the Everyday Rewards profile regarding household income. I guess it would be better to give a low household income rather than a high income. I wouldn't go too low however as this might result in less offers.
It's a tricky question and I'm only speculating. I am happy with the level of targeted offers for our accounts and don't want to spend too much time mucking around with the demographic information. I too feel that most of the offers are based on what you actually spend at the relevant supermarket rather than the other demographic material they have.
I sometimes wonder however, why I get Everyday Rewards offers with a maximum of $120 spend when I usually only spend between $30 and $50 per week at any given time. Flybuys offer targets much closer to what I usually spend. I can usually get flybuys to target me between $40 and $60 per week and I can usually make these targets easily.
I've wondered this too. Wish I knew someone that worked in the stats area of these programs to answer questions like this. I'd guess for FB and EDR it wouldn't have much impact. But in America where there is huge opportunities for everything (due to being 320mn population and very competitive) and where they market the hell out of the silliest things, they'd segment their customers heaps more than here.
We're a fairly homogenous bunch here in Oz so there isn't too much segmentation done.
If they did, it still wouldn't matter much as the only offers they seem to send are related partners like those annoying CellarMasters offers with EDR. Coles FB don't seem to send anything. They're either lazy or don't want to annoy us.
Maybe it's just not profitable for the marketer like a wineseller or the program (Coles/Woolies/Qantas).
Could just be that there isn't that much variation of incomes to target. And luxury brands don't want to cheapen their brand by trying to just target those earning $150k+ on some grocery loyalty program. Heck millionaires in Australia would have 'help' to buy their groceries for them or their assistant order them online to be delivered.
More likely they'll base any offers on your shopping not your household income. The aim of the game is to get your to spend more. If you regularly do a weekly shop of around $100, for example, they will send you a voucher encouraging you to spend $150.
They probably harvest your demographic data so they can make money selling that information.
My household income is probably above average but I'm really careful with my groceries spend. Some people had to spend $70 per week to qualify for the Coles fly buys $100 discount https://www.ozbargain.com.au/node/159086 but I only had to spend $40 per week so I think Flybuys looks at your actual spend.
Edit: it was a struggle to get to the $40 each week! I normally do a lot of market and Aldi shopping
well, the next time i sign up for one, i'll choose the bottom income bracket.
My guess is it won't make any difference, as they'll see the total you spend anyway (then can work out your actual salary)