Cheap brown rice! Plus it's a gimmicky Low GI variant - ooooh, ahhh.
Not as good as last month's 79c for the same product at Canberra's City IGA, but plenty of stock at Supabarn Canberra Centre.
Unfortunately I didn't get to check use by date but probably safe to assume it's looming. Still, if you go through rice quickly, it's a great deal!
Edit: Use by date is written on the box in the photo: 21 October 2014.
I certainly hope people don't throw their rice away once it hits 21st October.
"gimmicky Low GI variant" - not gimmicky variant, just gimmicky labeling. This is the same as labeling water as vegan, gluten free, lactose free, nut free, kosher and halal.