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HALF PRICE NEW Packed Ice Cream 460ml $4.50 @ Coles. Wed

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HALF PRICE NEW Packed Ice Cream 460ml $4.50 @ Coles Starts Wednesday

We’ve got a tasty new addition to the freezer aisle… Introducing the new Packed ice cream range! Exclusive to Coles, there are 5 amazing flavours to choose from:
◾Cookie Dough: Vanilla flavoured ice cream packed with chocolate chip cookie Dough & choc chips
◾Under Done: Chocolate and vanilla flavoured ice cream packed with chewy choc fudge brownies & chocolate chip cookie dough
◾Hippy Chippy: Vanilla Flavoured ice cream with salted caramel & packed with choc coated potato chip chunks
◾Oh My Caramel: Caramel flavoured ice cream with smooth caramel fudge & packed with choc covered caramel drops
◾Takes the Cake: Cheesecake flavoured ice cream with swirls of rich strawberry ripple & packed with golden biscuit crumb

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closed Comments

  • +2

    Is this a 'home' brand ?

    • I Don't think so they have their own fb page and site

  • +4

    Wow. $4.50 for less than 1/2 a litre. That's twice the price of Connoisseur right now. Anyone know if these are any good?

    • -1

      Have you tried packed ice cream?

      • +2

        Never. That's why I'm asking :)

        • My bad:)

      • Based on his question I would think not.

      • +1

        Hope someone who has actually tried it can comment. At twice the price of Connoisseur at the moment, everyone is probably thinking the same thing as TA.

    • +1

      Their caramel drops flavour, which seems to be trying to compare to Ben n Jerry's triple caramel chunk definitely did not rival it, however even at full price it's about $4 cheaper. It was nice, but the chocolate drops were made out of somewhat cheap tasting chocolate and the caramel in the center wasn't very sweet, didn't taste of much. It's definitely worth it for half price as the ice cream and caramel swirl is nice but I wouldn't pay full. I can't comment on the other flavours though. I would choose connoisseur caramel macadamia over it anyday~

      • +3

        My local servo has a Ben&Jerry's fridge and the 468ml is $11.99, and I wanted to try it but thought the price was ridiculous. Nothing open after work the other night and I ended up getting the Triple Caramel Chunk. Very ashamed to say I've just wasted $36 on ice-cream. In 3 days. It was a revelation. Now I need to hook up with a wholesaler.

    • An Ozbargainer paying $9 for 460mls? I think not.

    • +4

      What Trent's done is perfectly fine. Nothing wrong with highlighting individual specials. What's your definition of 'properly'?

    • +5

      Apparently 1 deal posted since you joined means you can have a go at someone else's deal post…
      Respect lacking in this one

    • +2

      I don't always like going through the giant lists of supermarket specials to find good deals. I see no issue with posting these types of specials that are obviously going to be popular with a large amount of people.

  • +1

    apparently the hippy chippy one is supposed to taste like salted chips ice cream??? ewww….

    • +3

      I wonder if they're going to bring out a Salt & Vinegar one ?

  • +2

    Wtf is packed icecream anyway?!

    • +3

      Ice cream packed with stuff

    • +1

      It's packed full of $…

      • Yeah it would want to be good for the price but only one way to find out :) And it could be awesome

    • Was wondering the same thing

    • Ice cream not full of air..

  • Whatever happened to decent plain ice cream? These days they go about stuffing a more and more sugar, salt, flour, and now potatoes! in to their concoctions.

    I used to love the Weis Vanilla bean variety, but haven't been able to find it stocked in WA for some time.

    • Yeah Pretty much all vanilla tubs are crap. Saralee does a 1Lt Vanilla don't they?

      • I've tried the Connoisseur and Saralee, but neither as as good as the Weis. It was the only one packed full of Vanilla seeds.

    • I bought the Woolies home brand vanilla today (2litres for $2.19). To me, it's actually quite tasty.
      Beats paying stupid money for these so called 'gourmet' ice creams.

  • +1

    Cookie dough one sounds interesting, might grab one of that along with another Caramel Connoisseur.

  • Has anyone ever tried this?

    Is it worth almost $10 / kilo at this price or $20 / kilo retail?

    • Remember Ice Cream is sold by volume and not weight, some of those 1L tubs are full of fluffiness aka "air" in which case it costs a lot more by the kilo.

  • +1

    I'm taking a guess this is going to be similar to Ben and Jerrys or the old Homer Hudson Ice Cream in density.
    To those having a whinge about these denser ice creams, deal with it - for YEARS Australia as a whole lacked any ice cream like this, its about time there was a larger variety of this style of ice cream!

    • +1

      I've tried their Ben n Jerrys triple caramel chunk rip off (caramel drops) and it pales in comparison :( made me sad as I was pretty excited to try it. Still nice but i'd rather pay the extra for the real deal~

  • +1

    I have little doubt this is another Coles home brand, but aimed at knocking off Ben and Jerry's.

    As little sympathy as I have for multinationals such as the one that owns B&J's, I'm really not comfortable with the encroachment Colesworths are making on their suppliers.

    One day we'll wake up and most of the stuff we buy is made by Coles or Woolies (and it'll be expensive, by virtue of putting its suppliers out of business).

    • I don't think this is a home brand, check their FB Page and their website

      • +3

        It's owned by Emerald Foods, NZ.

        http://www.icecream.co.nz/

        • Thanks for that :)

        • It's owned by Emerald Foods, NZ.

          Their website says

          The Greedy Gourmet Company
          Level 3, 8 West Street
          North Sydney, NSW 2359

          http://www.packedicecream.com/

        • @jv:

          Domain Name: packedicecream.com
          Updated Date: 2014-07-30T21:33:03Z
          Creation Date: 2014-05-09T02:31:30Z
          Registrar Registration Expiration Date: 2015-05-09T02:31:30Z
          Registrant Name: Emerald Foods Limited
          Registrant Street: PO Box 58617
          Registrant City: AUCKLAND 2163
          Registrant State/Province: AUCKLAND 2163
          Registrant Country: NZ
          Registrant Phone: +64.92727790
          Registrant Email: [email protected]

        • @xuqi: Thanks for the clarification.

        • @xuqi:

          Registrant Email: christinel@icecream.co.nz

          Which one ??? http://goo.gl/9SGuei

    • What do mean 'one day we'll wake up…'? They're doing that now.

      • But you still have proper labels on most ranges. What they're currently doing is forcing producers to supplt them with private label in addition to their own product, but of course only giving them a slim margin on the private label items. We're seeing big pressure on tomato producers and dairy suppliers, but still seeing diversity of brand. If we continue to buy their crap, we'll eventually put the original brands out of business.

        • but of course only giving them a slim margin on the private label items.

          The reason they do it is that if another, 'cheaper' producer comes along, they can switch and keep the same brand/label and consumers will never know…

        • @jv: When they're gobbling up most of the profit that these factories expect to produce by giving them such a low price, it's inevitable that they'll eventually get supplied by overseas suppliers. And yes, presumably they'll not tell anyone about it when it happens.

    • +1

      If supermarkets can sell a good quality home brand product for better value than a branded product I don't see the problem. I'd much rather support an Australian owned and operated company like Coles or Woolies than one of the multinationals like Unilever who probably don't pay tax and ship their profits offshore…

      The whole idea that supermarkets will end up replacing all of their lines with home brands and then suddenly raise the prices is unfounded and has no basis in economic theory.

      • -1

        Are you happy with all your food coming from overseas? Are you happy with a loss in product diversity? Are you happy with the idea that Aussie producers are being ordered to produce home brand for as good as nothing, and losing shelf space in the process?

        The big picture is far bleaker than you're seeing it. There's actually a lot of basis in economic theory - I think you're meaning no basis in economic practice/experience.

        • -1

          LOL @ the stingy clown downvoting my posts, presumably because they don't like being told the truth of the impact of their buying choices.

        • Coles and Woolies produce a lot of their food locally, I'd say the vast majority. Aussie producers aren't being 'ordered' to do anything - it's a free market. If they want to enter into agreements with supermarkets for the supply of goods they can, or they may choose not to.

          Re: product diversity, I've seen no evidence of this but even if true I don't really care. Private businesses have no obligation to supply unprofitable products for the benefit of a few people.

          The big picture is this: under your theory Coles and Woolies raise prices to profiteer and sell only home brand products. New competitors see opportunity to undercut high prices and enter the market (or existing competitors such as Aldi and Costco expand). Coles and Woolies forced to compete and prices return to equilibrium.

        • @nexus4: Yes, there might well be competition for prices via Aldi and Costco (and others in the future).

          As for your notions of economics - this notion of 'unprofitable products' is garbage. They've long been very profitable. They just want to be more profitable (and, to be fair, they have tried to lower prices). So they make the suppliers get cheaper, rather than absorbing it themselves. If you think the suppliers have a say in the matter, you don't understand the dynamics of the sector - when two players control the vast majority of the grocery market, you either cede to their demand (supply them with unprofitable private label goods to compete with your own), or lose your shelf space.

          These companies have invested decades, and big sums of money, in building their brands. Private labels remove the value of their brands, and represent a massive conflict of interest. If you don't see a problem with this, I hope you're happy to buy all your food imported from third world countries in future.

        • @JohnHowardsEyebrows:

          Same thing happened with the domestic car market. Cheaper imports pushed out the local product, yet majority consensus is unfortunately 'oh well that's what happens when they couldn't compete'.
          Viewpoints won't change, no point trying

        • @Spackbace: Parallels, but a different scenario. Firstly, our cars were already heavily subsidised. Secondly, we weren't that great at producing cars to begin with.

          With food, we aren't the cheapest place on earth, but we do produce quality food viably. The bigger issue is that - unlike the cars market - there are two very powerful sales channels, without which you can never be a big player in the market. When those two players turn from partner into competitor (with an unfair advantage), the power relationship distorts the underlying economics.

        • +1

          @JohnHowardsEyebrows:

          Unprofitable or more profitable, either way they have obligations to shareholders to increase returns and it'd be a scandal if they did anything other than something designed to improve the bottom line.

          Suppliers are all too often complacent and inefficient dinosaurs who are afraid of change. Suddenly a supermarket asks them to become more efficient so that costs can be reduced and they're up in arms. I have no sympathy for the vast majority of suppliers, most of them are more unscrupulous than the supermarket chains themselves.

          'These companies have invested decades, and big sums of money, in building their brands.'

          If consumers love the brands so much then they will remain in stores indefinitely because consumers will seek them out. If consumers find it better value to pay less for a home brand item, then so be it. Can't handle the heat, get out of the kitchen.

          I don't see a conflict of interest in company x selling a product produced by company x. In fact the very suggestion is absurd. It's like complaining that the Apple Store is selling iPhones.

          There is no evidence that the move to supermarket branded items will see production shipped to third world countries. In fact, over the past few years there's been a marked shift toward private label products being produced domestically. This is due to consumer demand and I can't see that trend going away anytime soon. This is not to mention that a very large amount of branded products are produced overseas, but I don't see you complaining about that. I would hazard a guess that as a proportion, supermarket brand products are produced domestically more often than branded products.

        • @nexus4: You can't compare this to Apple Stores. They don't dominate the retail market in which they operate to the point of being one of two places where almost everything is sold.

          There are serious anti-trust issues going on here.

        • +1

          @JohnHowardsEyebrows:

          There are no 'anti-trust' issues here whatsoever. If you feel like the role of government is to tell Australian stores that they're not allowed to sell their own products in order to protect the interests of huge multinational corporations (i.e. suppliers) like Nestle and Unilever, that's up to you. Hope you like higher prices and inefficient markets.

          The idea that a supermarket selling its own products is a 'conflict of interest' is totally absurd and would be laughed at by any trade practices lawyer.

        • -1

          @nexus4: The role of a government is always to protect the integrity of a market. If you don't see the potential issues of cartels, you don't understand markets.

        • +1

          @JohnHowardsEyebrows:

          So supermarkets are engaging in cartel behaviour now? Geez.

          You'll be happy to know that that's already prohibited by part IV of the Competition and Consumer Act.

    • Agreed. So sick of seeing tarted up home brand products and then charging the same as the "big brands". Take note Coles/Woolies -> Your sauces/ice-cream/yogurt that you rip off from other companies to compete with aren't as good. Ie: Charging close to Connoiseur price for ice-cream and now Woolies is jumping on the 5am yogurt bandwagon and ripping their flavours off.

      • +3

        Do you know how competition works? If Coles/Woolies produce crap people won't buy it and will be happy to hand over the extra $ for something better. Either way your complaint has nothing to do with this product..

  • +1

    If anyone tries this ice cream this week please come back and let us know what it's like :)

    • +1

      Just had some of the 'Takes the Cake'
      It's pretty good, tastes like a real Cheesecake.

      I got a tub of the cookie dough as well, will try that tomorrow night :)

      • +1

        Thanks Hamza :) Let us know how the Cookie one goes :)

    • +1

      Under done is awesome. Well worth the price and compares well to Ben & Jerry's 'half baked'

      • Thanks for the feedback :)

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