Wittner's end of season sale has been going on for a couple of weeks now, but they've just offered an extra 25% off sale items in-store and online.
Note that prices shown online are before the 25% discount - you'll see it reduced further in your cart.
Their sorting is a bit odd in that if you sort by price, it lists the most expensive first. So work your way back like this. There you'll see the $29.95 shoes and they'll show up as $22.46 in the cart.
Delivery is flat rate of $9.95, might be worth checking out their stores to avoid shipping.