Noticed this randomly scanning some products at my local Target. At the store I went to every product in the pet section scanned at half price or lower. This included all of the "patch and socks" range of pet accessories and pet treats and also the VIP branded pet food. For example, a box of VIP liver brownies scanned at $1 (normally $4+ at Coles) VIP cat food box of 12 pouches scanned at $3 (down from $8) 500g bags of grain free cat food $1. Also pet beds $10 (from $28). I believe not all stores have a pet section so YMMV.