Has Woolworth's Homebrand Wholemeal Bread been 'Upgraded'
Last edited 27/04/2017 - 11:53
I recently bought a loaf of Woolworth's Homebrand wholemeal bread and it has changed. It is thicker cut than before ('toast' vs 'sandwich') and seems to be of a higher quality than before, like a premium sliced loaf.
Has anyone tried it? Do you think they are using their premium wholemeal bread in their Homebrand range?
Maybe it's just cut thicker now?
If they are, maybe it is part of their (seemingly to me) strong drive to compete with Aldi to offer even cheaper/better products at the bottom end.
I offer their introduction of pseudo brands (a la Aldi) as an example of this. (I could be mistaken and it could be Coles doing this?)
Your thoughts would be welcome!