Why Does Dell (Alienware) Australia Rip Us (Australians) off So Much?

New Alienware 17

8th Generation Intel® Core™ i9-8950HK (6-Core, 12MB Cache, Overclocking up to 5.0GHz)
Windows 10 Home 64bit English
NVIDIA® GeForce® GTX 1080 OC with 8GB GDDR5X
17.3 in QHD (2560 x 1440) 120Hz TN+WVA AG 400-nits NVIDIA G-SYNC, Tobii Eye-tracking- Black Chassis
32GB DDR4-2666MHz, 2x16GB
256GB PCIe M.2 SSD + 1TB 7200RPM HDD
Killer 1435 802.11ac 2x2 WiFi and Bluetooth 4.1

Us - $3,239.99 (which is approx 4244 $AUD)
Nothing customized, by default has included 32Gb of ram and 17.3 inch QHD (2560 x 1440) 120Hz TN+WVA Anti-Glare 400-nits with Tobii Eye-tracking

Au - $5,395.10
(Have to upgrade Ram and Screen to get the same config, and the price grows exponentially)

Why the RIPOFF?! Dell!!?

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    I assume it's to cover the cost for selling in Australia and make a tidy profit for an attractive product. They have staff over here too.

    You can't compare pricing in Dell's home country to their prices abroad. You pay a premium for an imported product.

    Apple rips its customers off but they're still willing to pay a premium for the brand. Their customers don't see it as a 'rip off'.


      That's because 'value' is perceived differently by different people. Price is not the only value factor in high end consumer goods. It could be branding, aesthetics, privacy etc etc. I know some people find it difficult to understand but specs and price aren't the only factors the majority of the world care about. Case in point iPhone popularity.


      Aren't they all made in Malaysia?

  • +6 votes

    It's not only computers we get gouged on.

  • +1 vote

    Because the can.

  • +2 votes

    Australia tax, because f#ck you. It exists for almost everything imported.

    Well, less distributors in a smallish market size means less competition which translates into consumers getting gouged repeatedly. Where are we going to turn to?

    • +1 vote

      less distributors

      There's only one distributor, and that's Dell Australia.

      And if you try to buy from Dell USA (even being happy to pay shipping, customs and GST) they'll tell you to sod off and "buy local!", "support Aussie businesses!".

      And this is exactly what a surprising number of people in the Amazon/GST mega-thread don't understand.


    What did alienware say when you asked them?

  • +1 vote

    That's a lot of money for 2666 ram, 256gb ssd and not even a 1080 Ti… Even the US dollar price is pretty awful.

  • +1 vote


    Tax $226.80 (for Ohio)

    US$3,239.99= A$4,506.68

    The AUD price is $5,395.10

    So the difference is aprox $888

    An extra year warranty to bring it in line with the consumer law is US$200

    That's $288

    So it's only really $600 less. You save even less if you ignore the 10% off sale DELL USA have.

    • +1 vote

      Plus shipping to Aus, warehouse storage, insurances, logistics, processing, security, marketing, staff etc…


        I understand everything, warehouse, storage bla bla.. but y not give you good bundle with 32 ram and a good screen %) at least)


          warehouse, storage bla bla..

          Don't need all that if you buy it directly from the States.

          Oh wait…


      Why would you live in Ohio?


    Just wait for the sale. I got mine for $2700 when they were selling it for $3000.

  • +10 votes

    If you are buying Alienware in the first place then you deserve to be ripped-off.
    By how much is not relevant.

  • +1 vote

    Average Weight: 9.74lbs (4.42 kg)

    Won't need to lift weights at the Gym anymore.

  • +1 vote

    You're getting ripped off because you don't know about https://www.metabox.com.au/


      I do know about Metabox, have been looking at prime-x for some time now, the prices are pretty high as well.
      I even created a google sheet for research https://docs.google.com/spreadsheets/d/1uvAZbtFqwtb46P6PDaJC...
      The build quality/design are questionable with Metabox.
      Also Alienware has the Graphics Amplifier box which you can connect with a desktop card in, also the build quality is pretty solid.


    This is what you get with your money:

    • Premium build quality
    • Durability
    • Constant Bios and Driver updates
    • Quick to fix security issues
    • Non-underclocked performance
    • 24/7 Support
    • On sight repairs
    • Solid cooling performance
    • Can change anything without voiding the warranty. Only voided if the device does not turn on afterward.
    • Support assist app
    • Quality applications for managing Alienware
    • Easy to upgrade
    • High resell value

      This is what you get with your money:

      Is that our reward for paying more, or do the Americans who pay less get that too?


        No, I'm talking about why Alienware is more expensive compared to other brands. The reason Australia pays more than the US is due to import tax and other factors to make it available here. Since there is more demand for it here they are able to jack up the price a bit.


          No, I'm talking about why Alienware is more expensive compared to other brands.

          Yes, we get that, but that's not what @OP is complaining about.

          Anyway @OP should just take Gerry Harvey's advice and just pick one up duty free next time he's in the States.

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