OzCar Deception

What do you think when you read this sentence:

20% off price marked in red

https://ibb.co/cDbFh84

And cars are advertised on the site with prices in black (eg $20,000), crossed out, and lower prices written in red next to them (eg $16,000)

A) The car costs 20% off the $16,000 (which is the price that is marked in red) so $12,800
B) The price marked in red is the 20% off price so the car costs $16,000

My thinking is that they deliberately leave out any punctuation so that many people will think it is 20% off the red price and start to form an emotional attachment during the sale process, and end up buying the car for the higher price anyway (many factory outlets have similar things where they say "50% off the marked sale price" etc).

Another interesting thing is they advertised this 20% off thing as ending on Christmas eve. I am in the market for a new car (current one started getting problems a few weeks ago) and was considering going to Sydney a day early just to take advantage (went to Sydney just for the day on Christmas), but decided not to get rushed and it would be better to do more research even if we end up paying a little more than we need to (plus none of their deals have ever appeared here which is a bad sign if they'd supposedly good deals). Now their television advertising is exactly the same but now ending on New Years! Are businesses allowed to create a false sense of urgency by saying a sale ends when it actually doesn't?

Related Stores

ozcar.com.au
ozcar.com.au

Comments

  • +1

    I'll just leave this here. They're always sad about negative comments, but I bet behind closed doors they're saying "have a look at this flapwit's comment about us".

    • Wow, thanks! Glad I didn't go get a car the other day!!

      • +6

        They still have a higher rating than those shoddy bastards over at OzBargain

        https://www.productreview.com.au/p/ozbargain.html

        • All poor reviews posted by Bargain Avenue admins.

        • Wow, the chips on their shoulders could feed the world several times over!

    • +1

      The 5 star reviews look suspicious(those users have very little activity). Scroll to the bottom or search for "When I wrote this review I was told i would receive a gift … which I have not received as yet, is this still happening ?" and my suspicion gets worse.

  • +2

    I think they could spring for a comma after "off" or wrap some brackets around (price marked in red).

    That said the "**" states:
    ** 20% OFF applies to cars online only, cars in dealership but not online are not eligible for 20% off.

  • +2

    Poorly worded. I don't think its grammatically correct either.
    It should be "20% off price, marked in red" rather than "20% off price marked in red"
    Not 100% sure on this, English is not my strong subject.

  • Wrong forum. You need the grammar Nazi brigade to chime in on this one…

    20% off price marked in red

    Is very different to

    20% off price, marked in red

    • +3

      Let’s eat Grandma!

    • While

      20% off price marked in red

      Is quite similar to

      The 20% off price is marked in red.

      Tomayto, tomarto. Somebody screwed up, it won’t change the price you can buy the car for.

      • it won’t change the price

        That's it. And you only have to look around at how the average person writes, hell, I volunteer at a school and see how the teachers construct sentences and I can understand the problem at this car yard.

        Some 17yo intern sales trainee probably had to write it and they would be lucky if they could spell their name right, let alone put a comma in the right place.

  • +1
  • +1

    https://www.youtube.com/watch?v=5yuL6PcgSgM Lionel Hutz in The Simpsons teaches you the importance of punctuation

  • -3

    No deal, it is a statement that the “20% off price marked in red”.
    Grammar is ok, just your comprehension is off

    • +1

      How is OPs comprehension off? It’s clearly missing a comma.

      • -1

        The “20% off price marked in red”, if anything it’s missing a “the” at the front, but the statement still makes sense. Not false advertising, just false comprehension.

        • The OP comprehended it exactly as written. The thing missing is a punctuation mark between off and price.

          Black Price: $20,000

          Red Price: $16,000

          20% off. Price marked in red.

          Price is $16,000.

          20% off price marked in red.

          Price is $12,800.

          • -1

            @tomsco: Nah! I bet there is more to the screenshot and Ozcar would say original price in black, 20% off price marked in red. Taking the last part on its own would lead you to think that way, but then you’d have to take hardly normal, JBHiFi, Bing Lee etc to fair trading for doing the same. They all advertise “X” for $60 and say 20% off, so does that mean you get it cheaper? No, it was $75 and $60 includes the 20% discount.
            Grammar and comprehension lacking in the OP, and from your understanding I can see English was not your strong point in school either.
            It like the difference in live and live, depends on the scenario the word is used in.

            • @[Deactivated]: It’s actually basic grammar and it seems you to be the one lacking.

              You say it’s missing a “the” at the start. So are you saying the statement should read

              The 20% off marked price in red

              Because that is even worse and if you continue down the path of insisting the OP is incorrect, you’re just going to embarrass yourself further.

              Furthermore, there is no need to bet that there is more to the screenshot. There is more to the screenshot as per the asterisks. Doesn’t make the interpretation of the grammar presented by Quantumcat or myself incorrect.

              And it’s (I know, English can be hard, can’t it) nothing like the difference between live and live. This is purely a case of punctuation. Again, stop embarrassing yourself.

              • -1

                @tomsco: Nice to see you picking on autocorrect in the phone, well done (slow clap 👏🏻). No difference in live, as in live band performance, and live, as in live or die. Nothing to do with punctuation. What school did you go to so I don’t send my kids there.
                You and OP are reading it as “20% off the price marked in red” where it is saying “ the 20% off price is marked in red”, big difference as you’re trying to point out ( to your detriment). 20% off price marked in red is a correct statement to make when the original price is marked in black. Taking things out of context will always change the meaning for the mentally challenged among the community.

                • @[Deactivated]: OP and I are literally reading it as written. You are the one that has to change the structure to suit your meaning.

                  And it’s not just picking on autocorrect (if that is what you wish to claim). I called you out on wanting “the” at the start of the sentence.

                  As you said - taking things out of context, in this case by changing the sentence, will change the meaning. Stick with what is written and you are 100% wrong.

                • @[Deactivated]:

                  … for the mentally challenged among the community.

                  That is unnecessarily offensive. You have amply demonstrated grammatical inexactitude is no indicator of being mentally challenged.

                  • -2

                    @PJC: Uh-oh the PC police 🚨 have arrived. Everyone feign moral outrage.

                    • +2

                      @[Deactivated]: Wow, nothing seals a convincing argument like emojis… 💩

                      • -1

                        @pegaxs: Apple seems to think so

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