Directions: For best results use as part of the King of Shaves PSP™ (Prime, Shave, Protect) regime. Prime: Shave during/after warm bath or shower and wash your face with King of Shaves Face Wash. Shave: Squeeze a generous amount of AlphaGel onto hand and massage into wet beard. Using a sharp blade, shave carefully in the direction of hair growth taking special care around the sensitive neck area. Rinse the blade frequently. Protect: After shaving, thoroughly rinse off, pat dry and protect skin with a King of Shaves Moisturiser.
Having tried many different brands including some very expensive ones I can confidently state that the King of shaves is the Bulldog shave gel. Given that it's often half price its also great value.