Allphones eBay Store - Price Increased before Promotion

My partner need a new phone, so have been doing research for a while.

Early this month or last week, this Huawei P30 is only about $900, and today is $1037 with 15% off. URL:

Is that legit to increase the price before sale? Is $1037 with 15% off plus $14 postage a good price to buy?

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