The class/ group photo pricing in public schools seems to be ridiculous; not sure about other states but this is for NSW. For example, a Portrait photo is for $27, Group photo is for $29 and so on. There are packages priced even higher but unfortunately none of these options includes a 'digital' copy of the group photo. So, if you want a class group photo, then you have to spend ~$29 and you get a physical print in return.
I think that it's a big rip-off. Particularly in public schooling system where there are families from all different socio-economical backgrounds, cost of any such activity/ item is a sensitive subject and the schools should be doing something about it. Prices can easily be one-third of the current amounts and I believe the photographers (or the businesses involved) would still make money. In fact, they should just sell digital copy for a cheap price (to avoid people sharing digital copies) as that's what everyone wants. A digital file can be preserved safely for a very long duration and can be printed whenever required. Not sure what purpose they serve by offering only the physical print and that too at such an expensive rate in today's era where cost of photography has gone down significantly! One can scan the physical photo but its clarity/ resolution is never going to be the same as a digital file.
What I find surprising is that schools are approving this pricing every year and not taking any action to reduce the cost or make digital copies available to the kids especially when everything else in public system is kept cost-effective. I understand that it's not compulsory to buy the photos but most of the kids end up buying them under the peer pressure or just to keep a nice memory of their schooling days (as they should).
I would love to hear your thoughts.