This is the full size version of LIFX lightbulb, 1100 lumen. Current version. (It's not the + version with IR boost, see below)
Pros of LIFX:
* No hub required
* Brighter - Hue typically is 800 lumens - also Hue colour range is not as bright
* Full compatibility with smart home stuff
* Whites are not as accurate as Hue
* If you get a lot, then your ISP wifi router won't handle it
RRP is ~$89
I have 10+ LIFX bulbs in my house, AMA.
Both E27 and B22 mounts available.
LIFX Z Starter Kit $59.86 (RRP $129) - International version (multiple plugs as per user feedback)
LIFX Beam Kit $161.82 (RRP $299) - International version (multiple plugs as per user feedback)
LIFX A19 + Bulb $55 (RRP $110) - can emit IR light to boost range of IR security cams
LIFX Mini Day & Dusk - $25.87 (RRP $44) - tunable white colour temp, cheaper than standard white lol