Trademark for an Extension of Existing Name

pformag on 16/09/2021 - 15:23
Last edited 16/09/2021 - 15:53 by 1 other user

Hi All,

We have an existing trademark.

We are introducing a new line, and want to trademark that line under the existing logo.

Example:

Joe Blogs ® - this the existing trademark of ours

Joe Blogs® ZERO - new line, but with the word ZERO as part of the logo.

We want to register the logo with the word ZERO after it. Do you think this will go through?

• 

  Mechz on 16/09/2021 - 15:40

  What happened when you applied for the ™?

  • 

    pformag on 16/09/2021 - 15:41

    it cost $500 to to submit the application. Only after do they assess and advise.

• 

  mickyb80 on 16/09/2021 - 15:41

  +1

  Easy - just call IP Australia and they will do the check and advise.
  "Zero" itself - no. Joe Blogs Zero, could be fine.

  https://www.ipaustralia.gov.au/

  • 

    pformag on 16/09/2021 - 15:43

    +1

    I called them, the person said it should be fine, but could not assist until after application.

    • 

      mickyb80 on 16/09/2021 - 15:44

      +2

      Sounds about right.

      Time to draft up an application! :)

• 

  rbr85 on 16/09/2021 - 16:55

  It will go through, but it may not give you anything extra if "Zero" is generic and "Joe Bloggs" is distinctive.

• 

  Bafranz on 16/09/2021 - 16:57

  Coke Zero beat you to it

• 

  Typical16-bitEnjoyer on 16/09/2021 - 18:00

  If only there was a field of IP professionals who specialise in IP…….

  • 

    pformag on 16/09/2021 - 18:00

    yeah, if only they weren't relatives of lawyers.

    • 

      Typical16-bitEnjoyer on 21/09/2021 - 12:08

      -1

      Well sounds like you need a professional's assistance since you missed the "Fast track" process plastered all over IPA's website that appears to suit your circumstances…

      • 

        pformag on 21/09/2021 - 14:21

        -1

        That has nothing to do with what I asked. You still pay $500. I am trying to avoid this payment if I know it won't be successful.

        • 

          Typical16-bitEnjoyer on 21/09/2021 - 14:33

          @pformag: That's not what you asked.

          Anyways, the answer is no. You have to pay.