Marketing Careers Are They a Dead End?

Lpurelysam on 13/02/2022 - 14:24

Hey everyone,

I am currently a Senior Marketer with approximately 10 years of Marketing experience under my belt and am a Certified Practising Marketer with the Australian Marketing Institute (Soon to be a Fellow of Marketing with AMI). However, cannot seem to find a job in Marketing to save my life. My specialties lie in Political and Digital Marketing but I have also done a lot of work in Data Analysis and statistics.

I currently live in a pretty rural town in Central Queensland which might be why I am having trouble finding a position, but it seems demand for marketers seem to be incredibly low. Further, the average price people are willing to pay marketers seems abhorrently low. This is especially the case seeing the wage expectations to live comfortably that was discussed in another thread.

My question is what are other Senior Marketers on, and have people seen a demand for Marketers in the current job market? What would your expected salary for someone with these qualifications be?

Thanks everyone!

Education & Work

Comments

  • sebrenae on 13/02/2022 - 14:36
    +1

    Have you tried looking at jobs with sales attached? For example, Marketing Strategists/Digital Strategist - Pay rate between 80-100K

    • bobbified on 13/02/2022 - 19:16
      +2

      Senior Marketer with 10 years experience only gets $80-100k?

      (mental note - don't encourage anyone I know to go into marketing!)

  • rektrading on 13/02/2022 - 15:33
    -4

    The only marketing skill that people need nowadays is looks.

    @0xirenedao

  • p1 ama on 13/02/2022 - 16:00

    Yes and no, I've been involved with the marketing industry in the past, but am not in a marketing career, so you can say I have an outsider's perspective.

    My thinking is that the "traditional" marketing role is basically dead. Marketing today, from what I can see, is highly driven by market research / analysis, and analytics / number crunching. Of the people I know in marketing, most of them have good quantitative chops. My hunch is that if you want a job that's more similar to what marketing used to be, you're better off going into product management or something similar.

  • EightImmortals on 13/02/2022 - 16:14

    Do people want fire that can be fitted nasally?

  • 7ekn00 on 13/02/2022 - 16:41
    +4

    It's all moved to "Social Media", "SEO" and "data mining" type marketing, traditional is dead :/

    • poboy on 13/02/2022 - 19:30
      +3

      Sadly this is what many ceos think. But it's absolute complete bullocks. Marketing is about research, segmentation, targeting and positioning before you even look at the tactical channels like Facebook and other social media.

      Strategy comes before tactics. And you need to combine long term brand building campaigns with short term sales activations. Most marketers don't know this.

      Read lots of Mark Ritson columns. And Les Binet. These are real marketers. Not 'buy my course' faked success wannabies.

      Not having a go at you specifically, just the binary thoughts of what people think marketing is and isn't.

      • Icecold5000 on 25/03/2022 - 17:29

        Marketing is about research, segmentation, targeting and positioning before you even look at the tactical channels like Facebook and other social media.

        Which is why traditional marketing is dead. If you have to do all this bullocks before doing anything your competition which are some 21 part time uni kids operating out of their parents house then you’re already dead. Barriers to entry are lowered to the point anyone can do this stuff

  • Baysew on 13/02/2022 - 16:52
    +3

    Is that you Scotty?

    • purelysam on 13/02/2022 - 18:18

      I wish - the dream of cushy jobs… Maybe I can join the IPA lmao

  • Diji1 on 13/02/2022 - 17:37

    Here comes automation.

  • Allwentmarching on 24/02/2022 - 23:13

    A friend got out of the field because a lot of the work was commission based and hard to make a decent wage. What about moving into the data analysis field? Lot of jobs in that area.

  • Euphemistic on 27/02/2022 - 10:51
    +2

    Marketing is a dead end? You’re not selling it well.

  • SlavOz on 04/03/2022 - 01:04
    -2

    It's certainly not a dead end. My bachelor was in marketing and I worked in and out of the industry for the last decade. There is no shortage of jobs for various arms of marketing in Australia. Digital marketing has exploded to the point where some companies are hiring a new person for each individual software they use. One employee for Facebook, one employee to man their data analysis, one employee to handle email campaigns, etc. It's a very busy and growing industry as the technology behind it changes everyday.

    Honestly, with the greatest deal of respect, you sound very out of touch with the current industry. Absolutely nobody who works in marketing nowadays says things like (Soon to be a Fellow of Marketing with AMI). This sounds more like something lawyers would say after passing some useless community milestone.

    In the marketing game, nobody cares about your degree or qualifications, and they certainly don't care about your fellowship in some industry institutions. Half the marketers I work with didn't even graduate in the field. Some of the best marketers I know are originally from a background in science or sales. I've not worked for a single company that has ever asked to see my degree. If you can demonstrate your knowledge and ambition, especially with an impressive portfolio of past campaigns you've worked on, it's very easy to stand out in interviews. Obviously, it's a field where being good with people and having the gift of the gab is very beneficial.

    And with so much of the industry working remotely, your location shouldn't matter. It sounds like you're stuck in the mindset of marketing 20-30 years ago. If you want to compete, you need get on board with what all the young ambitious candidates are doing. Find a certain area that you're good at (analytics, research, graphic design, UX, copywriting, SEO, social media etc) and focus on it. You need to have a specialty. You can't just call yourself a marketer and hope to get hired based on your qualifications. You're definitely in the wrong industry for that.

    Best of luck.

    • purelysam on 08/03/2022 - 19:53

      Mate I've clearly outlined specialties and am well aware of the Digital Marketing Scope…… I am also well aware of how pitiful the pay for these positions are and have outlined why I have deviated for other positions that pay better in the Government. Unless you run your own agency no content writer/SEO expert/Social Media person is going to earn greater than 60k.

      You clearly don't understand the field at a senior level and frankly this reply is the most condescending and demoralising thing I've seen.

      Best of luck to you.

      • SlavOz on 09/03/2022 - 13:07
        -2

        Funny, my last job was a content writer for an SEO department and I earned $91k before taxes.

        That was after getting a payrise due to working there for 3 years. My starting salary was originally $75k.

        I've interviewed for countless writing jobs since then and all have offered between $90-110k depending on experience and past success.

        Given that you're literally 100% off on salary expectations, it really doesn't sound like you have a grasp of the industry.

        • purelysam on 09/03/2022 - 14:58
          +1

          Given the amount of diatribe you speak I am doubtful you could get a job as a content writer for Buzzfeed

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