Marketplace
This post contains affiliate links. OzBargain might earn commissions when you click through and make purchases. Please see this page for more information.
Seems to be a pretty good price for this kit according to 3camel.
Philips Hue Philips E27 Hue White and Colour Ambiance Smart Bulb Starter Kit $189 Delivered @ Amazon AU
50
Price History at 
CamelCamelCamel.
CamelCamelCamel.Related Stores
These were just on clearance for $75 yesterday at office works.
This deal here
https://www.ozbargain.com.au/node/714552
There may be a few still floating around!