Shrinkflation - Discussion and Consumer Law

With regard to shrinkflation (company's reducing the quantity without reducing the price, or doing some combination or reduced quantity and increased price).

I have noticed that even 'premium' brands - where the target consumers are already very rich and probably don't care about the price - are shrinking their products. One case the evidence was left behind on a website. A few weeks back on Woolworth's website, you could search for Connoisseur 4 Pack Ice Creams and there were both 400ml and 475ml options of the same flavours (but the 475ml options were all 'out of stock').

Family also buys Lebanese breads, which come in a big bag. Used to be pack of 6. Just recently we noticed they are now packs of 5. Very sly trick indeed. I bet most people won't notice that. Far fewer than the percent of people that notice the printed weight of an item change.

Why does the consumer law even allow rubbish like this? 'Shrinkflation' is by definition misleading and deceptive. They are trying to pass something off as something it is not. They intend people to consider it the same as it was before the quantity reduction.

I know it may be somewhat restrictive and 'onerous' regulation to make a company commit to a certain quantity and never change ( because what happens if the current machine breaks and cannot be replaced with the same model, or they just want to change machine for price or whatever ).

Companies should stop trying to trick people, and just change the price if they want to recover increased costs. There is a cost to changing their manufacturing process. Just change the price, and be fully transparent!

Comments

  • you mean like when pfizer sold the Advil Brand to GSK now there is a 10 pack instead of a 20 pack in woolworths for the same price as the 20 pack was and now the 20 pack is more expensive

  • +1

    I commented to partner last shop the Cadbury chocolate bars which we do not buy often were again smaller at 178g. At a certain point they are going to have to up the price as it will be too close to the next size down.

    • not if they drop all the sizes by similar amounts!

    • I think thats only certain flavours. The 'standard' size for Cadbury is 180g, but the 'marvelous' flavours are 190g and there are a few newer flavours that are less than 180g ( getting a head start on the shrink from the beginning ).

  • +5

    OP is discussing how companies are taking advantage of consumers by reducing the size of products while maintaining/increasing prices, and people are defending the companies?

    When you go shopping for the same things, you notice the price more than the grams/mls. When you grab a connoisseur 4 pack on sale for the same $4.75, you think you're paying the same but you're paying more if the size is dropped from 450ml to 400ml. If the size remained the same and the sale price went up to $5, you would recognize this much easier.

    Often companies do both by decreasing the size of the product, and then increase the price a while later, and people think the price increased only as much as the difference on the price tag.

    • -4

      Strange how your comment gets +4 votes in 11hours, but my comments just get trolled with tons negative votes.

      I guess I am expecting too much thought from an internet forum. Not exactly the smartest people around.

      • +1

        Not exactly the smartest people around.

        True, all these people complaining about chip packets not being full enough, and complaints about good customer service…

      • -1

        this place is one of the worst ive seen in 20 years of internet forums….ymmv

  • +1

    I noticed shrinkflation as well. Not sure what we can do about it.

    • +2

      Don't buy it?

      • …changing brands regularly these days to avoid shrinflation and price inflation….the days of 'brand loyalty' are over for me

  • -1

    Don't sweat this post, guys. The OP also believes he should never ever pay a gap to see a GP, it's always someone else's fault, someone else needs to pay, "that's your opinion", etc etc etc.

    All the while, the OP bemoans not getting a pay rise himself to keep up with inflation.The sense of entitlement always amuses me

    • +1

      My GP has bulk billed me for the 12 years I've been seeing him even though I've moved houses and he's moved practices (he used to be down the end of my street, now he's 40 minute drive away) so it costs me more in petrol to see him now. Is this shrinkflation? He's worth it though.

      If OP wants a pay rise, he should work for himself - he can have a pay rise whenever he wants then. I like to help shuffles feet

  • Brut deodorant used to be 145g, is now 130g and on special used to be $3.15 and is now $3.75. Double whammy.

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