Just Wines VIP Program Forcing "Free Upgrade" to $30 / Month JW Cru Membership. Will You Upgrade?

If like me you don't read all the promo emails that hit your inbox, you may have missed this one if you are a Just Wines VIP member. I've had this membership for 2 years as it has given me a small discount / break even. If I drank more wine it would probably be worth more to me, but unless I open a restaurant it's only of marginal benefit.

Now Just Wines is discontinuing the VIP program and swapping member to the JW Cru membership unless they specifically opt out

Thank you for being a loyal VIP member since Mar 2021.

We are beyond excited to introduce JW Cru – our new membership plan.

We were constantly looking for ways to improve our offerings and to provide you with the best Australian wines – which is why we request you to upgrade to the JW Cru Membership.

This move will not cost you anything!
In fact, with JW Cru, you’ll receive even more value and benefits, such as:
* This is your place for best wines at best prices. We guarantee you savings of up to 30% and that’s a promise we will keep.
* Free ShippingFree wine bottles, every year You will get 6 free bottles a year. This equates to a guaranteed minimum value of $120.
* Free delivery on every order
* Personalised Services Get all the help and guidance you need with our dedicated Service Team. We are here to help you.
* Access to ExclusiveAccess to Exclusive JWC BrandsThis is your sure shot and the only way to get ALL the JWC exclusive wines. You will not get these wines anywhere else.
* Personalised ServiceFree delivery on every order Browse over 6000+ local Australian wines & enjoy free delivery on every order. You are easily saving $9.90 on every delivery.
* money-back90-Day money-back guarantee We assure you a refund within 90 days. If you don’t like the wine, we give your money back with no questions asked.

Here’s how it works
The JW Cru is our exclusive program that allows you to save towards your wine purchases. Once you sign up, your preferred amount will be deposited into your JW Cru account every month. Your monthly credits are yours to spend as you like when purchasing from our huge collection of over 6000+ wines.

Along with this, as a thank-you gift for upgrading to JW Cru, we will add an EXTRA $30 to your digital wallet on your first monthly JW cru deposit as a welcome gift.

So you see, being part of the JW Cru is the easiest, most cost-effective way to buy wine – every time.

What do you have to do?
Deposit $30 or more per month into your Wallet (The money in your Wallet is yours, to spend when you are ready)
You’ll start receiving all the benefits of the plan including the lowest prices, free wine and free delivery

Don’t miss this information
You have the opportunity to opt-in or opt-out from JW Cru membership till February 28, 2023. In case you don't opt out of VIP by February 28th, we will move you to JW Cru > on March 1, 2023, and with that being in effect, your VIP membership would cease to exist.

If you don't want to be a part of the JW Cru, get in touch with us at 1300-250-296 or drop us a mail at [email protected]

Don’t worry, your remaining VIP tenure will be added to your wallet on a pro-rata basis.

I really don't like this, the wording is obscure. I had to re-read it to understand that it's a $30 / month subscription which they keep, in their wallet (unsecured credit anyone?) until you've accrued enough to get your "free" 6 bottles a year, I think I'll just use a bank to save money thanks.

So if I read it right, $360 a year to buy "minimum value of $120" 6 bottles a year. Oh and the other benefits which you can generally get if you talk to them on the phone anyhow.

Maybe I'm reading it wrong, but even I'm spending $360 on wines I choose and getting freebies of their choosing, I'm still struggling to see the value here. And the cringy spelling of 'Cru', is like fingernails down a blackboard.

IF I buy from Just Wines again, I'll just get the 1 month free trial, take the discount and cancel immediately.