50% Closing Down Sale. Free Shipping for orders over $99.
I got this email as to why:
Six years ago, I set out on a mission to solve the global waste problem. The original idea was to build a business that sold zero-waste cleaning products (helping people reduce waste at home) and then use the proceeds to fund ocean cleanups.
Over the past six years, we’ve been able to inspire so many Aussie households to reduce plastic waste at home. As a result, the Zero Co community has been able to fund the removal of over 45 million water bottles’ worth of rubbish from oceans, beaches and rivers around the world.
Together, we’ve had an incredible impact, and I’m deeply proud of the work we’ve done to reduce plastic waste at home and pollution in our oceans.
The goal from day one was to build a profitable business, with the aim of scaling to $100M per year in revenue and contributing 1% of that revenue to ocean cleanups.
Sadly, we have not been able to realise that business vision despite years of blood, sweat and tears (and a bunch of smiles and laughs along the way too). We’ve tried a number of different strategies and tactics over the years to put the business on a sustainable growth trajectory but, unfortunately, have been unable to do so.
The launch of our new paper-based packaging system last year was intended to be the solution to many of our problems. Unfortunately, it has thrown up its own set of challenges, many of which you’ve personally experienced. I myself, along with the leadership team, have spent the last six months attempting to resolve the issues and turn things around, but unfortunately we’ve been unable to do so.
As a result, myself and my fellow directors have now come to the difficult decision that the best course of action is to close down the company.
This has been an incredibly difficult decision for me personally, probably the most difficult in my life. However, having spent six months exploring many possible ways to turn things around for Zero Co, including trying to fix our product and packaging problems, rebuilding our marketing systems, and trying to find a buyer for the business, the sober reality is that we have not found a path forward that offers a better outcome than closing down the company.
As such we will be ceasing trade on Wednesday 30th April 2025.
I know this news will come as a shock to many of you, and I know that many of you will be upset. For that, I am incredibly sorry. You put your faith in me, you supported my vision, and I am truly grateful for that support.
To be honest, I’m not yet at peace with this decision. I’ve poured everything I have into this business and our shared mission to untrash the planet. The brutal truth is that this really sucks and it hurts and it makes me sad that this is how things are ending.
Starting from today we’ll be hosting a “closing down sale” where we will seek to sell as much of the product we have left in our warehouse at 50% off. This will be your last chance to stock up on Zero Co products so if you’d like to jump over to the website now’s the time.
I want to let you know that whilst this may be the end for Zero Co, it most certainly is not the end of my mission to untrash the planet, or to remove one billion water bottles from the ocean. I’m not exactly sure what the mission looks like for me personally moving forward but my intention is to keep pushing until one billion bottles have been removed from the ocean.
Finally, thanks so much for supporting me, for believing in me and for being such an incredibly important part of this mission that we’ve built together. Without you there’d be 45 million water bottles worth of waste still floating in the ocean.
With a heavy heart but endless gratitude,
Mike
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