I bought it for $27 from ozgameshop two days ago using my $5 off code so ofcourse its going to drop in price at zavvi without needing a code!
Anyway got good reviews and i havent played it on ps3
With OHNX over, street fighter x tekken looks to be the next big game for tournaments.
I think it's the cheapest price you can find. For $16 bucks, it's absolutely worth it. The game is long and quality.