• expired

[ERROR] Linksys WRT610N Dual Band Wireless-N Router $20.90 DELIVERED (Usually around $160)

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UPDATE from Dell Corporate Affairthis is an email that I have received. —scotty

OzBargain users should be aware that while every effort is made to check for errors in typography and photography on the Dell Australia online store, inadvertent errors may occur. In this instance, an inadvertent error caused a Linksys Wireless N Router to be listed on Dell Australia’s website at an incorrect price of AUD$20.90, including delivery and GST.

As soon as Dell Australia recognised this inadvertent error, the router was removed from its website. Dell Australia is also proactively contacting customers who placed an order at the incorrect price.

As a gesture of goodwill, Dell Australia is offering each customer whose order was not accepted the option to purchase one router at a special price of AUD$229, including delivery and GST.

While Dell Australia has made it a priority to contact its customers directly, Dell Australia apologises for any inconvenience or confusion that may have been caused to OzBargain users.


Original Post

As the title says, the Linksys Dual Band Wireless N Router for only $20.90, get it while you can, it might not last for too long, as it usually retails for something like $170. CNET gives it a 4/5 stars so it ought to be good.

Enjoy :D

(P.S This is my first submission :p)

Mod - just moved the Error to the front of the title and used all caps. Remove "confirmed".

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closed Comments

  • +1

    I think Scotty's nailed it…time to move on guys! ;)

    This was always a case of "too good to be true", given their pedigree Dell was never gonna honour it and cop a loss; and let's be honest, we all knew that! ;)

    Yes, it reeks of shifty B&S, but we all know they're gonna plead stupidity and walk away from it unscathed, regardless of how many times they've done it before - worldwide! What are you gonna do though, whip yourself up into a frenzy for no tangible outcome! No, of course not! ;)

    If you really think Dell are playing funny-buggers then the best you can do to avoid unnecessary aggravation to yourself is to file it away for when you or yours think about using Dell next and vote with your wallet if you really wanna take a stand! :)

  • We all knew it was a mistake.

    Feel sorry for the guy in India or Malaysia that made the mistake and will get fired for this.

    • Hey guys it looks like I have been charged on my card BUT I have not received confirmation email?

      I can see something has been taken but as it is weekend will not show what it is till Monday :O

    • +1

      Are you joking?

      Do you think that some guy in Mumbai has the authority to push out whatever he wants so we get to see it?

      Have you ever worked for a large organisation? This would have gone through many stages of approval before getting to us.

      Dell approved this and Dell pushed it out, not some "guy in India".

      • None of the website design is done in Australia, all done in Penang.

        Prices are made here in Australia but then forwarded to Penang for entering to site.

        So some guy has made a mistake and will pay for it.

        • +1

          And do you think that it wasn't checked and approved by someone else other than the person who entered the information? Of course it was.

          Dell has done this time and time again. It is a technology company. It could have easily implemented a software solution to prevent such "mishaps".

          The fact is that Dell gets free publicity from this and that this is no genuine mistake.

  • Ok, let's just get over this. The current "pricing error" is much less likely to be regarded as bait and switch than the previous dell mouse deal. With the mouse deal, it had an advertisement stating the price. this time, it is simply a deal we have stumbled upon.

    Let's move on.

  • i suppose from Dell's perspective, it's really a question of some strong marketing to re-create their image and make people forget about this VS the losses they'd incur in honouring this. the former would quite probably be more cost-effective, no?

  • +1

    lol at the people who have voted positive after scotty has updated this as an error that Dell will not honor.

  • http://www1.ap.dell.com/content/topics/topic.aspx/ap/policy/…

    10.2 To the extent permitted by law and subject to clause 10.7, Dell's total liability herein in respect of each event or series of connected events shall not exceed the total price paid for the purchase of products and/or services under these Terms and Conditions.

    10.6 To the extent permitted by law, any typographical, clerical or other error or omission in sales literature, quotation, price list, acceptance of offer, invoice or other documents or information issued by Dell shall be subject to correction without any liability on the part of Dell.

    In this case, we don't know which law that Dell referring to?

    • None. Dell just makes up its own.

    • There's nothing wrong with them changing prices on their website, however I don't think it's "permitted by law" to change the price on someone's order after they've placed it, nor to make false or misleading claims.

  • Well I just got an email from Moneybackco saying I had $2.66 or whatever added to my account. Don't know what that means exactly, whether my credit card was also charged or what (sometimes that takes a bit to show up).

  • +2

    Okay, in the likely event that we get an email from Dell declining to honour the orders we've placed (such as the example message that Freddy posted in this thread), I'm thinking the best response would be something like:

    Dear Dell

    In reply to your email that you have not accepted my order number AU0000-XXXXXX, I ask you to please reconsider this for the following reasons:

    • When I visited your website it clearly showed that this Linksys WRT610N router is available for purchase at the price of $20.90 delivered, and your website allowed me to place such an order for the item which you then acknowledged.
    • I find it very misleading and confusing that you can now change your mind about my order. I believe your choice to not honour my order amounts to your offer being a misleading and false claim, or false advertising.
    • In this regard, I wish to draw your attention section 53(e) of the Trade Practices Act 1974 (Cth), which states:

    A corporation shall not, in trade or commerce, in connexion with the supply or possible supply of goods or services or in connexion with the promotion by any means of the supply or use of goods or services:
    (e) make a false or misleading representation with respect to the price of goods or services;

    • Although this particular instance may have been an error, I wish to also note the ACCC publicationConsumer protection and the Trade Practices Act, which says: “It makes no difference whether or not the business meant to mislead or deceive you, as it is how you perceived the conduct that matters.

    Would you please then ensure that this Linksys WRT610N is delivered to me?

    I look forward to your response.

    …of course both the ACCC nor fair trading say to take it up with Dell before lodging a complaint with them, but if we couldn’t reach some resolution with Dell then that would be the next step. Here’s hoping however that our orders will just be accepted anyway so we don’t have to go down that track or even send the above message (Dell are you reading this?).

    On a side note, did we ever get any real confirmation proof so far that this is a pricing error, besides the fact Dell’s website says “The product you have selected is not currently available”? Could it just be that it has sold out?

    • I haven't seen any proof it was a pricing error.

      It could have simply dropped off the site because of the fools ordering 100 at a time: out of stock.

      • yeah. I mean it obviously is but I'm wondering when or where it was "confirmed"

        • It is not "obviously" an error.

          • +4

            @YesPleaseThankYou: +1 for not 'obviously' an error…

            So far I think the facts are:

            1. Dell has on their website this Linksys Router for $21.90 delivered
            2. Liberty Prime posts it on Ozbargain on Saturday morning
            3. People vote negative or positive and debate if it will be honoured, but no one has any real proof or confirmation.
            4. Some Ozbargain members place orders and receive acknowledgement emails (including me).
            5. Some users are able to pricematch at Officeworks or other retailers.
            6. On Saturday evening dell's website then shows "The product you have selected is not currently available”
            7. Shortly afterwards the description is amended to say "CONFIRMED PRICING ERROR — Dell will not honour this offer. Time to move on everyone! —scotty", however no other information is given in support of this.
            8. In the space of half an hour on Sunday afternoon about 80 of the positive votes are mysteriously retracted—every positive vote placed before 07/11/2009 - 15:26 has been retracted, while only one positive vote after this time has. Oddly enough my vote seems to be the cut-off point.
            • @inherentchoice: (9) Dell has done this time and time again, in multiple jurisdictions.

              • @YesPleaseThankYou: which is why I do think its an error as above

                anyway if you wanna add to it then

                (10) I purchased via MoneyBackCO and have been credited the 5 or 7% or whatever money back on the dell purchase.

  • To be fair, and to make Dell learn this mistake in the future, Dell should honour for 1 item per order until they acknowledge their fault. Thats mean, any order already in place should be honour by Dell.

    Dell are u reading my comment. This is will be boost customer confident when dealing with your company. How much do you spend on ads? I believe in millions of dollars, and how much people has place the order on this item? Compare it the cost benefit by doing this.

    • +1

      Let’s be realistic about this.

      This so-called “error” undoubtedly generated an enormous amount of traffic to the Dell Australia website. FREE TRAFFIC.

      I’ve said it before and I’ll say it again: any publicity is good publicity.

      I don’t buy from Dell because I believe it is a company that has lost its moral compass.

  • +2

    Can't believe that this had become such a large topic in just the space of a day… My thoughts on the issue: If Dell have done this before they should have to honour the price, as they obviously haven't put in any safeguards to fix the issue of wrong/incorrect prices. Hopefully at least some of you will get lucky, and if anyone does have proof they have 'informed' competitors ACCC is your friend, because that's price fixing and it's definitely not allowed.

    • more to the point, if dell have done this and got away with it once before, why would they care if it happens again? unless the accc actually acts against dell, then they get away with it.

  • The critical thing is whether you (we, I) were charged as I believe an earlier case around incorrect pricing interpreted the legal status of a online purchase timeline like this:

    1) Price listed on website = Invitation to treat (i.e. non-binding)
    2) Completed order = Offer (i.e. non-binding)
    3) Credit card charged = Acceptance of contract by vendor (i.e. binding)

    Everyone seems to be jumping up and down about (1) being non-binding when the critical part is really whether (3) occured.

    • -4

      Your user name says it all.

      I see the following in your profile:

      Member for: 1 week 4 days

      You're a part of Dell are you?

      • +3

        thats a bit over the top. His argument makes sense, why would he be part of dell?

      • Everything LoopyLou said is completley correct.

    • As I've indicated in this thread, whether binding or non-binding, it doesn't change the fact that Dell risks breaching the section 53(e) of the Trade Practices Act if they don't honor the stated price, as this would make it misleading and false representation with respect to the price.

      • But IC, has your credit card being charged yet?

        • Sadly nothing on the credit card yet, I'm just going to be patient for now and see if I get an email or whatever. BTW I like how you've posed that bug request. I'm actually hoping it's a bug though as I think it's not good for the integrity of the system if the votes get tampered with like that without any explanation.

          • +1

            @inherentchoice: i doubt its a tamper lol, ozbargin is pretty open with all its decisions. My guess either it was a bug, or the mods have removed it to take it off the front page in order to stop dell getting free bandwidth. either way its cool

  • I bet we'll get nothing out of this, but I'm listening to what you guys have to say.

  • +3

    wow wat happened the 120+ +'s went down to 38 :P I do have to agree, the most likely outcome is most people don't get anything, but someone on on page 2 I think got it for $19 from OW so it wasn't such a bad report after all

    • I'm glad I'm not the only one who picked up on this, I've put some thoughts on this above. Did you retract your vote yourself? If not then I guess that confirms it was a mod. I really don't know why they would have any reason to play with votes like that though.

      • +1

        ive created a bug request here - http://www.ozbargain.com.au/node/18635

        • +1

          I actually can't vote again says it has been retracted, the only reason I can think of is so that other people don't get confused and so it isn't a "top deal" as technically it isn't and I accept that. Regardless, I'm more interested in seeing how this turns out or if the ACCC will pick-up and do something about it.

  • Mmm.. seems a bit dodgy that the positives dropped so much!

  • +1

    Oh well, we all knew it was a pricing error. Thanks for posting it anyway LibertyPrime.

    • -1

      I don't accept that it was an error.

      • Yes we get it. Now let's wait to see the response from Dell.

    • While the 'error' scenario would be the automatic assumption for most of us, so far there is no confirmation nor proof, as I have explained above.

      • It is obviously an error. The first page of comments consisted of posts saying "this is another pricing error fiasco" or "it's probably a pricing error, but I'll give it a shot".

        Dell have done this before and gotten away with it in Australia. You'll get nothing.

        You should have read the warnings and either have not bought, or bought without expectations. It would have saved you alot of emotional energy, and saved us from alot of whinging.

        • I don't disagree that it could be an error, but clearly your idea of what constitutes 'obvious proof' is different to mine. I'm sorry if you think my comments are whinging or that I've wasted emotional energy, as the truth is I actually find it intriguing and I'm optimistic that having placed an order will pay off. ;-) I suppose we'll find out.

          • @inherentchoice: From the Consumer Affairs Victoria website: If a product is advertised or quoted at a price and you accept this price and pay for it you have a contract and can expect that the contract will be completed.

            If the trader does not complete the contract you can demand a full refund and you may also be entitled damages if you have suffered loss. However, if you knew or should reasonably have known that the price was incorrect when placing the order, you would not be able to enforce the contract and accordingly your options would be a refund or to pay the real price of the goods. If you cannot resolve the matter, you can lodge a complaint with Consumer Affairs Victoria.

            Even if by some fluke, Dell have confirmed your order, then they have this out. I think it is very fair to state that you should have reasonably known the price was incorrect.

            • @Elephant: If that argument applies both ways then I think it only goes to reaffirm that Dell has made false and misleading representations about price in breach of s.53(e) etc. It's a good point you make though.

              • @inherentchoice: I should state that I do not think that people shouldn't be compensated, or that Dell should not be fined for this.

                Having been down this path, I'm simply aware that the regulators do sweet FA about this - which is probably why Dell haven't put into place a policy or script to avoid this. A nice hefty fine may put them in order.

            • @Elephant: how do you know this is wrong price or not?
              i gave u one example.

              this d-link router sell at onlinecomputer for $59
              http://www.onlinecomputer.com.au/product_info.php?products_i…

              on their website site rrp 199

              if u search on the internet for cheapest price for similar item, other competitor selling the cheapest price was $139.

              When online computer ads this product back to March this year (http://www.ozbargain.com.au/node/10585), the average price at that time between 130-150, so who do u know that online computer has put the correct price or not at that time of advertised this item?

              simple rule like in the supermarket. if they scan the item, and wrong price as per advertised or on the shelves, first item should be free.

              • @dragonrabit: Good point about how would you know if that $59 router is a good deal or an 'error'.

                Unfortunately, the way the regs are, they could pull that offer by simply saying it was a pricing error and get away with it. As the price of the router is almost a quarter of the supposed RRP, the argument would be that it is fair to say you should be reasonably aware that it is likely incorrect (even though it may be just a really good deal). The sad answer is you don't know.

                The major supermarkets voluntarily implemented the scanning code of conduct (where you get the first one free) to avoid tougher legislation being sought.

  • +2

    Where's my mouse ?

  • Dell USA sold it for US$115.59 (after coupon codes) last September. That is AU$125.80 according to XE.com

    DELL (US) EXPIRED DEAL:
    Linksys WRT610N Dual-Band 802.11n Wireless N Router $115.59 Free Shipping
    http://www.techbargains.com/news_displayItem.cfm/177516

    I'd buy two for $125.80 each. Too bad they won't offer us anything but a refund.

  • Dell have now charged my ccard

    • They charged you AFTER the offer was taken off the website? Good sign…

    • Are you sure? Many Australian banks don't show temporary authorisations online.

      Seeing it's the weekend the next processing day will be Monday night and some of us may see the actual transaction posted to out account on Tuesday morning.

      • I have just contacted my financial institution and can confirm that I have not had any debits from Dell.

      • Yes i checked the balance before a purchased it, and later that day it has been debited for that exact amount, will have to see tuesday morning online….

        • If you've been debited then you'd be the only one.

          My guess is that it is another transaction you've mistaken for the Dell one.

          I guess you'll see tomorrow.

  • They haven't charged my mastercard card yet.

    By the way, to all those mentioning the supermarket first one free policy when it scans at the wrong price.. That's only for products of value less than $50. Just pointing that out :)

    Imagine if a company was selling a $50,000 car through an online system and accidentally advertised it at $30. I don't think they'd be made to pay :P
    That said, I think Dell should pay up for this deal. It happens too often, and the margin of error isn't as significant as my example (haha..).

    • There’s a bit of a difference between $50 and $50,000. In any case, it’s a scanning code of practice and cars don’t usually get scanned across the checkout.

      Full detail here: http://www.retail.org.au/index.php/articles/policy/844

      • the scanners code is an optional thing, not a law. Many shops dont agree to it any more.

        • Well, anyone who reads my link would immediately be aware of that.

        • Optional yes apparently, but according to that the biggest chains have signed it, so if a supermarket of one of those chains doesn't agree to it, they'd be breaking policy.

  • DELL done it again! Nothing new!!!
    This is just another "bait & switch".
    Stop posting deal from DELL & don't buy their stuffs.
    My -ve for DELL nothing against OP.

  • Avoid DELL on Ozbargain like a plague.

  • You can create and sign an online petition and then throw it to the press ( TT, ACA or both ;-))
    http://www.thepetitionsite.com/

    Cheers

  • Dell 'Trick or treat'? Just in time for next Halloween…

  • stupid DELL degrading it's own reputation…just avoid DELL

    • Yep, I haven't bought Dell in over a decade.

      It promises the world, yet delivers far, far less.

      I won't be conned by its glossy website ever again.

  • +1

    This consistent mistakes prove how stupid their IT teams are.. and yet they're trying to sell us PC.. what a joke

  • +1

    My order "cannot be found" on the Dell site …. anyone else see this?

    No contact from Dell as yet, apart from the acknowledgement email… Notice "acknowledgement" as opposed to "confirmation"? Careful wording there - why the a$$ covering Dell??? Do you REALLY not do this stuff on purpose??

    • I think it's the same for all of us.

    • +1

      As per the order acknowledgement email… "Order can be tracked 48 hours after the payment confirmation" so I wouldn't expect it to be tracked (at this stage, and possibly never considering the orders are very likely to be cancelled).

  • Has anyone contacted the media? I guess that's what Dell wants — to be splashed all across the news.

  • +1

    Calm down. We haven't even got an official response yet.

  • -1

    I've just read through all of this, hoping to find out if it was being honored or not… so no-one has been contacted yet?

    • -1

      Well, you clearly haven't "read through all of this" if you still don't know the answer.

  • +5

    Dell just keep screwing themselves over. Why?!

    Every time a misprint makes it to OzBargain, people place an order, it gets rejected and in the following months all Dell submissions are given a negative because of their previous shenanigans. Then eventually people put it behind them and vote on Dell deals when they have good, legit offers.

    Now this.

    Again, they will get -ve votes even when legit deals pop up. Fix your shit Dell, you're shooting yourself in the foot.

    I've always stood by "calm down guys, it's just a mistake" but they really need to LEARN from their mistakes and ensure they don't happen frequently. I don't expect them to give me a router for $20 (it would be nice), but I do expect them to act like a reputable organisation and take responsibility and ensure it doesn't happen again.

    How many chances do you give a company like this?

    They still make quality products (I deal with them daily at work) but I am disappointed to see them screw themselves, and customers over with these mistakes.

    • +5

      I think we can safely blame the ACCC for blatant inaction…. again.

      If Dell were either forced to honour this (or one of the ample other previous 'pricing errors') then you can be sure Dell would change their publishing and advertising procedures to truly prevent it happening again. At the very least the ACCC should be putting Dell on notice. But don't hold your breath.

      Whilst Dell get away with it, the 'mistakes' will continue to happen. Funny that…

      • Yep, the ACCC needs to act.

        However, we have all seen how slow it is to move.

        We're all the poorer for it.

    • -2

      Every time a misprint makes it to OzBargain, people place an order, it gets rejected

      Yet people know it is a mistake and they still bitch when they do not receive the product.

      They even post it as being a deal knowing that it is an error and will not be honoured.

      • I've seen nothing from Dell to suggest that this was an error.

        • -1

          Apart from the fact that they had a ~$300 product listed at ~$20, people have stated that calling Dell confirms it's an error (have you called them?), they haven’t charged your credit card and you haven’t received a confirmation email.

          You’ve posted almost 80 times on this deal that never was. We all get that you are upset, and you have made the same points repeatedly.

          It’s time to move on and wait for the inevitable error notification from Dell.

          After that we can talk about letters to the ACCC and alike, and then we can wait for the resounding silence that will be a response from the ACCC and alike.

      • if u read my previous posting, i use example about router price that offer from online computer. u can undertand, how do u know that is really wrong price or really bargain.

        • I responded to that post, if you read it. The short of it is that, unfortunately, you don't know.

  • terrrrrrrrrrible

  • Maybe Dell should take a lesson from Aldi and learn about quality control. Aldi's online store has a disclaimer that <i>"* Prices are correct at time of uploading and are subject to change."</i>, so you can be guaranteed you will get they price advertised.

    Dell really need to improve their processes and control.

    • I don't see how that guarantees anything, or how it is better than the scamming that Dell does.

  • A positive sign, Dell credits $1.33 to my MoneyBackCo. account for this deal. It's just the 7% moneyback off of orignal price (ex. GST). 20.90x(10/11)x(7%)=$1.33

    • Has your credit card been charged? That's what could be important in this matter if you have to go to Fair Trading.

  • Summing up the status thus far:
    - Orders not "Confirmed" (only "Acknowledged").
    - Credit cards not charged.
    ? Order cancellation emails not sent.
    + Officeworks pricematch worked on the first day - not confirmed whether they worked after that.
    + MoneyBackCo cashbacks have been received by some.

    I have this tingling feeling that Dell will try to quietly sweep this under the rug. Has anyone called Dell since Monday to ask about this?

    If Dell does not honour the deal, I wonder what OfficeWorks and MoneyBackCo could do if they're as pissed off as we are.

    • I think the cashback is just under "tracking" and not is received by anyone yet. It will be on the tracking status once you press the submit button on dell website and that doesn't mean you are going to receive it if your transaction is not complete (ie. dell not honouring it). This happened last time for the logitech mouse where it is still under tracking on my moneybackco account.

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