Review2
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Become the on-line and off-line ‘Voice’ in your sector – fast and on the tightest budget. Complete with case studies, sample downloads and free productivity links.
· How to develop a professional online/offline media plan
· How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
· How to find journalists with a tight deadline ‘on heat’ for information on your specialization
· How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
· How to schmooze bloggers and the press
· How to create a story when there is no story
· How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
· Links to free software that will boost your productivity
· Why and how you should create an online Press Room
· Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
· How not to confuse hyper-activity with effectiveness - and how to measure your success accurately
· And lots more
Looks good. Thanks.