Here I was. Buying $2 butterfly cream cup cakes. In the corner of my retina, I spy some Telstra, Vodafone and Optus telephony product of a most mobile nature
When I pick up said product, I note the 50% markdown - some might argue reduced to clear.
Once inspected, a self service checkout lady offered a further 50% off any marked price and then informed me of some Lumia 530 product behind the desk - for $20.
Plenty of butterfly cup cakes left as well.