Why Is iPhone X So Expensive in Aus?

I checked the price for iphone X on Japan and US apple store and i figured aus price is much more expensive than them.

Iphone x 256gb model price is 1149 usd on us store (1,435 aud) and jp store has similar price.

I was going to go for iphone x whatever the price is but this is ridiculous…

What's wrong with aus apple store bruhhhhh

Comments

  • +3 votes

    1435 * 1.1 = 1579 - inc. GST

  • +15 votes

    Bcos its marketed as a status symbol.

    • +2 votes

      I have never in my life been asked or had a comment made on the type of phone I use. The only time annyone has ever asked is if they needed a similar cable to charge their phone. Apple have got it wrong.

    • +4 votes

      I believe it is because Apple pay little to no tax in Australia… oh no that should make them cheaper…oh no Apple are greedy…Yes that's it, I knew I would get there sooner or later, the Apple fan boys won't even consider the exorbitant price to be ridiculous they just need because it's shiny and has the age old symbol of a prostitute on the back…

    •  

      i see all the week to week people using apple mostly now

  • +5 votes

    Iphone x 256gb model price is 1149 usd on us store (1,435 aud)

    Remember the USA one is plus sales and state taxes at checkout.

    The AUD one includes taxes, so $1829AUD would contain $166 GST. So its really $1663 AUD before taxes. So that only makes it $228 more than the USA one.

    Also remember the AU one comes with 2 yr warranty, the USA one only comes with 1 yr.

    •  

      I didn't know AU has 1 more warranty.

      $228 for 1 more warranty is still expensive tho :/

      • +2 votes

        Still probably have to add coverage under Australian Consumer Law which is more like 3-4 years warranty in total

      •  

        ¯_(ツ)_/¯

        Then buy a USA one and ship it over.

        •  

          Is that possible to ship it to aus?

        • +5 votes

          @honeyjam: If you don't know the answer to this, then just buy locally. Enjoy the local 2 yr warranty. Carry on!

        • +11 votes

          Jimmy - you are missing a right arm……

          here's one for free

          \

        • +3 votes

          @oscargamer:

          O.o

          MY ARM WAS MISSING!!!!!

          ¯\_(ツ)_/¯

          Thanks for returning it!

        • +1 vote

          @JimmyF:

          it looked weird before !

          :)

        •  

          @oscargamer: It was there before… But some quirk with the formatting. Have to do a 'double' arm for it to show ;)

          ¯\_(ツ)_/¯

        •  

          There is no way to buy an unlocked version in the US at this stage.

          Quoted from an email received from one US ship-forwarding company I have an account with:

          Please accept our appologies. It has come to our attention that Apple will not be offering the unlocked model of the iPhone X at the time of its initial release. The unlocked model is what most international buyers will want to purchase as it is not tied to a major US carrier and can be used worldwide.

          Past experience has shown that the unlocked model usually becomes available within a month or two of the initial release. We will be keeping an eye on it and will let you know when the unlocked model becomes available for purchase.

      • +8 votes

        you forgot AU warranty, you forgot US tax….
        you forgot we have beautiful beaches…
        you forgot we have yummy vietnamese noodle soup…

        • +2 votes

          US sales tax depends on the state— some states have no sales tax (e.g. Nevada if I remember correctly)
          US have beautiful beaches too.
          US have great Vietnamese noodles too.

        •  

          I can't find any good pho in Melbourne CBD. Any tips?

    •  

      Good call. I never thought of the Australian Consumer Law thing

    •  

      Also remember, when direct importing, you also need to add around 15% for import duty + GST (not just 10% GST) because you have to pay the (typically) 5% import duty in addition to GST. Calculating the total import fees using the iPhone X figures quoted above will end up being a fair bit more expensive, remembering you also need to add the shipping and handling fees.

      Consider the USD$1,149.00 base price quoted (currently AUD$1502.21 after currency conversion) combined with a shipping and handling fee of AUD$135.00 (Amazon marketplace sellers are charging between USD$100-170 AUD$135-$230 for shipping and handling alone), and no insurance. Using the WWCF Customs Duty & Import Goods and Service Tax Calculator, you end up with the following:

      Import Calculator Output (AUD)
      ----------------------------
      Value of Goods     $1,502.21
      Freight Cost     +   $135.00
      Insurance Cost   +     $0.00
      ----------------------------
      Total before tax   $1,637.21
      Import Duty      +    $75.10
      Import GST       +   $171.21
      ============================
      Total Taxes          $246.31
      ============================
      Total              $1,883.52
      ============================
      

      which entirely consumes the expected savings, and ends up being AUD$54.52 more expensive than buying directly from Apple Australia at AUD$1,829.00 inc-GST, with a longer delivery time and a more complex ordering process. If any other potential risks (such as adverse currency fluctuation) are realised, this deficit further grow. For a financially beneficial transaction, the total shipping needs to be lower than about USD$90.

      As a validation exercise, ordering an iPhone 8 Plus from Amazon.com, with free Prime shipping (which equates to AUD$11.88 to Australia) and Import Duty and GST charges totalling $316.35 (~37% more than the customs total of $230.50), the total price to purchase was USD$1,342.65 (AUD$1,808.74 using Amazon's currency converter), or AUD$329.74 more than purchasing directly from Apple Australia at AUD$1,479.00 inc-GST:

      Shipping & Fee Details (Prices in USD)
      -----------------------------------------
      Price                           $1,099.00
      AmazonGlobal Shipping         +     $8.82
      Estimated Import Fees Deposit +   $234.83
      =========================================
      Total                           $1,342.65
      =========================================
      
      In Cart (Prices in AUD)
      -----------------------------------------
      Items                           $1,480.51
      Shipping & handling           +    $11.88
      -----------------------------------------
      Total before tax                $1,492.39
      Estimated tax to be collected +     $0.00
      Import Fees Deposit           +   $316.35
      =========================================
      Order total                     $1,808.74
      =========================================
      

      Good luck making it cheaper by importing directly from the USA! The only way to do that is to illegally avoid paying import fees.

      Here's an iPhone 8 and X worldwide price comparison published by news.com.au: Apple’s iPhone 8 and iPhone X launch: How Australian prices compare to the rest of the world.

  • +14 votes

    I was going to go for iphone x whatever the price is but this is ridiculous…

    Hand in your OzBargain License

  • +2 votes

    should i buy LV bag or iphone x.
    mmmmmmm

  •  

    Based on current rates yes, when it was down to 70 cents usd earlier, difference would have been less

  •  

    As psterio pointed out, you forgot GST.

  • +4 votes

    Pretty sure it is like 1829AUD on release.

    Iphone hasn't been value for money regarding an 'upgrading' since the 4/4S editions - everything since then is basically the same phone 2% faster with a slightly better camera.

    •  

      64GB is $1,579 and 256GB is $1,829.

      Apple need to maintain their profitability trend in order to maintain their share price trend.

      •  

        Apple is due for a big crash in share price if you ask me there technology was once ground breaking/fresh/world leading is now repetitive/obsolete/Boring

        •  

          But…

          "Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice and even a glance. With iPhone X, that vision is now a reality. Say hello to the future."

        • +6 votes

          I don't know, I'm not inclined to take stock advice from someone who doesn't know the difference between there and their.

        •  

          @Burnertoasty: …and run-on sentences.

        • -7 votes

          @endotherm: I dont give single f*** who you take advice from

        • +2 votes

          Apple have never been groundbreaking they have always copied other manufacturers.

    • +1 vote

      The A11 chip is now comparable in performance to the Intel i7 —
      https://twitter.com/codinghorror/status/907711853530300416
      And twice as fast as the Galaxy S8 in single-core —
      https://twitter.com/thenextweb/status/907817881882255362

      • +1 vote

        Where can I obtain this Intel I7 phone?

      •  

        The iPhone 7 beat the i7-930 in single core Geekbench and the 930 is a 130W part.

        If you compare the iPhone X against a current 15W instead like the i7-8550U, the i7 wins by 15% single core and 50% multi-core. The devices the 8550U are put in look like they have horrible thermal designs.

        What is more interesting is that intel's last gen 4.5W duel core i7-7Y75 beats the iPhone X by 6% single core and only looses multi-core by 23% (the 7Y75 doesn't have 4 extra high efficiency cores). This is a core that will scale up to 91W in the i7-7700k beating the iPhone X by 80% SC and 250% MC (7700k is a quad core, unfair MC comparison). An A11 could not scale like that, just like a current i7 could not approach the power efficiency of the A11's chip set.

        The new is Apple's iPhone X's comes very close to intel's current 4.5W single core performance, which is insanely impressive as the A11 should be running at very similar power.

        *Using Geekbench as my only source

    • +1 vote

      I too like making nonsense statements with completely zero evidence and can't view technology objectively.

  • +4 votes

    Those prices are utterly ridiculous, who buys a phone for this price?

  • +1 vote

    OP - price gouging Aussies and profits end up in Ireland. :)

    • +1 vote

      Technically Apple Australia is probably making a loss. Apple Ireland has large R&D bills charged to Apple Australia which is pretty much all the profit! How sad! I would love to claim food and rent and rest of my surplus money as R&D.

      Imagine paying no taxes! You can't? You're not rich enough!

  • +1 vote

    Did you just move to Australia? We get ripped off for everything here.. nothing new.

  • +1 vote

    If apple marketing team think there would be enough people that would buy for $2000 they would price it so. They might have formulated that they would get more people at $1829 price point. So thats why its priced the way it is.

    • +2 votes

      I hope they got it wrong.

      •  

        I guess the length of the queue at apple store in george street day or days before it starts selling will determine how right or wrong they are.

        •  

          Late reply I know, but Apple don’t want queues anymore, hence the staggered pick up times with product pick ups and reservations. This is one of the first things Angela Ahrendts implemented when she came on board. Too many foreigners handing out envelopes of cash to their “teams” buying multiples (to ship overseas) as well as paid people in line for marketing purposes. It was turning into a circus.

        •  

          @tomski182: iphone X is a clear money grab even moreso than the last few iphones. So i cannot see why it matters to them who bought it and how many. So long as the money used to pay for is legit. Ie not accrued through illegal means.

      •  

        I heard the yields were low for the OLED screens, so part of the pricing strategy is to pitch the iPhone X only at the diehard fanboys who want the latest. Then let everyone else get the iPhone 8, which seems cheaper in comparison.

        The only way they'd get it wrong is if everyone thinks $1800 is too much, but I doubt that will happen

  •  

    In Scandinavia, I base 64gb isUD 1900. If you want a cheaper iPhone then go to Bali/NZ and claim back gst.

  •  

    It's expensive, but apple knows they will sell out regardless.

    More tightfisted people will buy the iPhone SE and lie about wanting the iPhone X.

  • +6 votes

    News.com.au ran an article yesterday that compared the price in AU with other countries around the world. Turns out we're not getting screwed as much as many other places. Here's the summary:

    APPLE iPhone X 64GB PRICES WORLDWIDE

    1. United States $1243
    2. Japan $1276
    3. Canada $1350
    4. Hong Kong $1368
    5. United Arab Emirates $1388
    6. Taiwan $1484
    7. Singapore $1524
    8. Australia $1579
    9. China $1598
    10. New Zealand $1633
    11. Mexico $1648
    12. United Kingdom $1654
    13. Russia $1727
    14. Germany $1714
    15. France $1728
    16. Spain $1728
    17. India $1732
    18. Ireland $1754
    19. Italy $1774
    20. Hungary $1837
    • Prices converted to Australian dollars.
  • +2 votes

    I've always been an Apple user and love many of the features, especially interoperability between devices, but they are indeed losing the plot with this kind of pricing. Its only a phone FFS. For the first time since the 3GS, I am now reconsidering my options. I can have features in Android I don't get with the iPhone - like 2x SIM slots. The iPhone is going to loose prominence I think.

    • +2 votes

      I feel exactly the same, but 3 things are may mean Apple eventually gets my money. The iPhone X is merely another phone, nothing special about it, it just matches the specs of many android phones. It is much more expensive than the equivalent Android phones however. This is a big negative. The three things that might convince me to stay are: I like iMessages and phone call integration on my Mac, it works really well, and it means I can leave my phone charging and communicated with the outside world still. I like the fact that when I break the screen, I can walk into an Apple Store and walk out with a brand new phone, often for free, within 5 minutes. If I had a Samsung, I'd be phoneless for 2 weeks while it is sent back to the mothership for repairs and probably a hefty bill. Finally, when Apple does give me a new phone at the Apple Store, I literally put in my iTunes password and the phone restores from wifi, every app, photo, text, reminder is back from the second I stopped using it. I browse the store and 15 minutes later, my new phone is my old phone.

      It's hard to break away from these peripheral services, even when the phone itself is over priced and comparatively average.

    •  

      I've switched between Android and iOS for years
      - Started with an iphone 3g back in 2008; this was a groundbreaking experience and my first time with a smartphone. Streaming videos from anywhere, emails, phone calls, web browsing, music… all on one device, it was amazing, used this for 2 years
      - Went back to dumbphones for a couple years afterwards because I became a very poor medical student
      - Got a 4S on a decent plan in 2012 and used that for 2 years until the ios8 update basically killed it (so slow)
      - Got angry at apple so switched to an LG G2. This was Android 4.0/5.0 and it was a bit rough. Notifications were a mess, poor interoperability, terrible UI with jitters, slowdowns. This was too much and I missed facetime and imessage, so I switched back to iphone via the 6 in late 2014
      - iPhone 6 lasted me 3 years. My longest lasting phone and I was waiting for the iphone announcement to get a new one. Wow, was I disappointed. The iphone 8 is boring and the same phone as my 6 with upgraded internals, nor can I justify the horribly greedy price of the X even though it still has less features than most android phones in the upper price bracket.
      - Sold my iphone 6 for $500 (!! for a 3yo phone, the resale is crazy!) and bought a G6 with the money. Android 7.0 is awesome and I'm happy with this phone. I'll likely keep it until the next iphone, hopefully apple makes things a bit better. I do miss facetime and imessage. Makes keeping in touch with family and friends abroad so easy and google just can't get it's act together in creating an all-encompassing app for this. Too bad, because I think the G6, for the $520 local stock price I paid, is so much better than anything Apple is offering, even for triple the price. Let's see what happened next year.

  • +1 vote

    IPhone X is expensive everywhere!

  • +3 votes

    It's not just apple. Everything is expensive here.

  •  

    The world is full of idiots with money?

  •  

    you can talk about import tax/GST/higher cost to run a business in Australia til the cows come home, but ultimately, there is only one reason:

    because they can

    if you don't agree with it, don't buy it, if enough people does the same, maybe the price will come down

  •  

    It's to stop the plebs buying it. Seems to be working.

  •  

    The Note 8 and iPhone X are the same price.

  •  

    Another factor is that many think the AUD is over-valued at the moment (as do I, but the AUD is clearly being very stubborn and refusing to drop). So setting the price of the iPhone higher here takes that into consideration and makes sure that if the AUD/USD exchange rate falls to say A$0.70/$, then Apple's profits (converted back into USD) won't take as much of a hit as if they set the initial price lower here (assuming that income streams aren't perfectly hedged). That is because prices are difficult to change once they are set. You can imagine the furor if Apple started to raise prices in half a year's time.

  •  

    In August last year, Apple was ordered by repay €13 billion (A$19.2 billion) taxes after the European Commission found its Irish tax structure "illegal under EU state aid rules".
    https://www.crn.com.au/news/apple-forced-to-pay-20-billion-i...
    Such a top flight company.
    No thanks.

    •  

      The commission found that through two tax rulings, Ireland had "artificially lowered" the tax paid by Apple since 1991,

      did you miss that part. they (apple) is operating within the ireland's tax laws. it's the rest of the eu that wants a piece of the pie.

  •  

    APPLE iPhone X 64GB PRICES WORLDWIDE

    United States $1243
    Japan $1276
    Canada $1350
    Hong Kong $1368
    United Arab Emirates $1388
    Taiwan $1484
    Singapore $1524
    Australia $1579
    China $1598
    New Zealand $1633
    Mexico $1648
    United Kingdom $1654
    Russia $1727
    Germany $1714
    France $1728
    Spain $1728
    India $1732
    Ireland $1754
    Italy $1774
    Hungary $1837
    Prices converted to Australian dollars.

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