expired Sony CyberShot HX90V Digital Camera $259.47 + Delivery (Free C&C) @ The Good Guys eBay


EDIT-PLOT10 is over ($251.10), updated to new and slightly lesser PERFECT code.
also via TGG website for $279
Seems a great price for this well-reviewed compact camera with high optical zoom.

ZEISS® Vario-Sonnar T* 30x optical zoom lens for extra-clear pictures
18.2 MP Exmor R CMOS sensor for higher image quality even when dark
BIONZ X™ image processing engine delivers more detail with less noise
Retractable OLED Tru-Finder for clearer viewing, greater operability
180-degree tiltable LCD for easy framing of selfies/low-position shots

30x zoom lens with ZEISS® quality built in
The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.

Exmor R™ CMOS sensor for extra sensitivity
The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, and even features Sony Column A/D Conversion technology to reduce image noise.

BIONZ X™ for more detail and less noise
To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.

OLED Tru-Finder™ improves the view
The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview and various shooting information, so that what you see onscreen is exactly what you'll get in your shot; and is retractable for portability, safety and practicality.

180-degree tiltable LCD monitor for easy framing
The high-resolution LCD on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot from a low angle.

One-touch remote and one-touch sharing
One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.

More flexible movie formats
In addition to high definition AVCHD format, the camera can capture movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources with XAVC S format.

GPS charts your course
The built-in GPS geotags photos and movies, so you can track your trip's shooting locations precisely.

Control ring and grip take hold
For fuller-scale operability, you can assign frequently used manual focus, step zoom, quick zoom and other functions to the control ring around the circumference of the lens in front, then access and use those functions instantly as needed when shooting. Moreover, the camera grip has been ergonomically designed for optimal handling stability at all times.

Intelligent Active Mode keeps blur away
Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action.

P/A/S/M modes for exposure as you like it
Put your creative intentions in motion with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. These modes provide you with all the flexibility that you need to manually control exposure and adjust background blur in order to capture the image that you're looking for.

Customisable settings for personal command
Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customisable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function, and adjust function parameters via the control ring or rear control wheel.

Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realises a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

Digital level gauge for even framing
The camera's digital level gauge uses easy-to-read graphics to indicate clearly whether the camera is level and enables fine adjustment of horizontal alignment during shooting. It's useful for avoiding the occurrence of camera roll, to help ensure that your shots look steady and well-framed.

PlayMemories Camera Apps add personality
Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality — they are the ultimate means of personalising your camera to fulfill your photographic aims. Note: Services availability depends on region.

Works with iMovie and Final Cut Pro X
This product is compatible with Final Cut Pro X and iMovie

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  • +1 vote

    nice one. Just sold a brand new rx100m3 for 550 this afternoon. HX90V is more like a cheap rx100. Still good for beginner

  • +5 votes

    Is this better than a s10+ camera?

    • +3 votes

      Good question. Is this better than best smartphone camera, say s10+ or p30 pro?

      I'm not sure where the market for this sits anymore.

      I think I would better spend my money on go pro or slr.

    • +2 votes

      This would take better zoomed photos for sure. I'd say you'd need to step up to APS-C cameras to beat the best of smart phones of today.


        Surely an RX100 and that ilk of 1" sensor premium compact cameras would still beat pretty much any smartphone? Then Micro 4/3rds and similar even better than that, and of course APSC as you're mentioned would be better still. I think all of those should offer much better pictures overall than pretty much any smaller sensored mobile phone camera. I guess I'm just saying, there's still a lot of options if you want a better result than a mobile phone can give.

        That said, of course…the best camera is the one you have on you, and some phones can include very clever image processing to get the best out of the smaller sensor.

    • +17 votes

      Phone cameras in flagship models have definitely stepped up their game lately, to the point where "most" people don't need dedicated cameras anymore.
      It really depends what level you want your photographs to be. Phone shots look good on the phones small screen, and on social media. But once you look at them on a computer screen or print them, the lack of quality and depth really shows.

      The power of phone photos now is in the HDR and post processing capabilities, which is why they look really good on small screens. The software manipulation makes average photos taken on tiny sensors, and changes them look appear to look better than original.

      In full light, outdoors shots. You would get very similar shots from a phone and a camera like the HX90. But when you start getting darker scenes, indoors etc. The larger sensor on the Sony would start to benefit, and then using the built in flash, which I think you can point up to bounce the flash off the roof, then the photos will outshine all phone shots.

      -If you only look at your photos on your phone. Stick with a good phone camera
      - If you like taking decent photos to share or print, especially low light situations or big zoom is required. Something like the HX90 is a good place to start, it has decent manual options
      - To further advance your photography skills and dip into post processing, get into the RX100 Series
      - When you really want to get serious, look for interchangeable lens with larger aps-c sensor cameras to start getting amazing low light and bokeh effects.
      - When you think you can start making money from your photos. Get a full frame camera and many lenses to suit.


        What size is a typical camera phone sensor?

        This camera is a 1/2.3".

        NVM. Found my answer 1/1.7" on P30 Pro… bigger than this camera.


          This is around the same class. The iPhone XS has a 1/2.5" sensor but the p30 has a 1/1.7" sensor, which is larger.

          The main advantage of the HX90V is the zoom range and the viewfinder. However the phones will have far superior AI processing (e.g. allowing things like fake bokeh/blur and the 'night modes') though they might not be better optically.


          Usually around 1/2.5. so slightly smaller. But makes a difference when it comes to light sensitivity. Which is why they rely heavily on hdr and software improvements. And do a really good job of it.


            @Herbse: Was holding for a 1" sensor… not many compact super tele camera with fast aperture at the moment… still struggling to find a replacement for D610 with 2.8 lenses… sigh


              @googleyahoo69: Probably never going to happen. The RX100 VI is probably the closest you will get. Physics just get in the way.


                @Fiximol: Yes, physics gets in the way of doing it all optically.

                But smartphones do a whole load of computational photography to get around the limitations of their fixed lens (or lenses, these days) and tiny sensors.

                So why isn't there a market for larger-sensor cameras with smartphone camera software to get the best of both?

                • +2 votes

                  @GordonR: Probably because camera makers don't have the expertise to do so, their expertise remains in the optics and building a camera. Computational imaging with AI is the domain of the likes of Google, Apple, Huawei and Nvidia. It would require a fairly intense collaboration of two very large corporations. Huawei does "work" with Leica but I can't imagine Leica ever going into computational imaging. Samsung would be the most likely company who can do both but they folded their optics line a few years back, and Sony is doing the opposite and is likely shutting up shop on mobiles.

                  I also don't know if there is a demand for it - the camera community is extremely defensive around what is a "real camera" and a "real photo".


                  @GordonR: You'd need to combine the CPU capabilities of flagship phones with the optical capabilities of the high end cameras. Which doubles the price of the product.

                  Plus photography enthusiasts are specific in what they want to manipulate in their photos which is why they shoot in raw with zero changes to the original shot, and would reject auto processing.

                  That said, companies have been pushing for photography to get into the hands of everyday people. There are plenty of people who buy A7's and leave them in Auto mode.
                  I'm sure we'll one day soon see phone level processing in high end cameras, with a price tag to match.

      • +1 vote

        True, you need at at least an Apsc camera to have better photos than smartphones. But I think that is as far as smartphone cameras can go. Except for HDR

  • +2 votes

    I have this and I love it. I take photos I want to share on my phone, or for panoramas, but I use this one for taking photos that I want to keep or print out later. I like to use the picture mode to do effects like b&w, single colour, high contrast, darker/lighter, vivid/soft etc. Zoom is great, biggest plus over a phone camera. The viewfinder is also AWESOME, best thing to use when you want to hide your screen or it's too bright outside to see the screen. It is getting quite old now but I've not heard of a replacement model so I'm sticking with mine.

  • +8 votes

    Bought this 2 years back for $400 (after ebay 20% off)
    A few Pros of this cam:
    - Very nice optical zoom (30x can actually zoom very far away, and I believe no smart phone can do the same atm)
    - GPS coordinate on photos (this is one of the main reason I get this over RX100, as I love showing photos on a map during my journey)
    - Screen backflip for selfie (I use this for selfie over most of the smart phone front facing camera)
    - pretty long battery life (no issue to take one whole day without charging, much better than my Sony A6300)
    - semi manual functions to play around with (nice if you want a little control over Shutter / Apeture)

    A few Cons as well:
    - as you may notice, the sensor is pretty small, and as expected low light photos will be pretty noisy (tho in good sunny days photos are pretty good)
    - still a little heavy for me (while hooking up with selfie stick for example)
    - does not support Sony IR remote (need to use the external cable / remote to do remote shot), otherwise the sony play memory app can also do the shot

    In Summary, I am still bringing this in my trip together with my Sony A6300 mirrorless
    Using this mostly in day time for selfie and landscape
    while using A6300 with 50mm f1.8 lens for portrait and videos


    Horribly slow to focus camera. At zoom it pretty much needed a tripod. Pictures were not as sharp as my old Sony wx300. Returned it straight away to Sony. Such a disappointment.