KFC is launching its first ever vegan fried 'chicken' burger in the UK

KFC is launching its first ever vegan fried 'chicken' burger in the UK

KFC has created a vegan version of its signature fried chicken burger.
The “Imposter Burger” is made from meat substitute Quorn and is coated in the Colonel’s Original Recipe herbs and spices, with vegan mayo and lettuce, in a soft bun.
It’s being trialled at select branches of the fast food restaurant across the UK for four weeks.
The launch follows the introduction of plant-based alternatives at popular chains such as Burger King and IKEA.
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Comments

  • +8

    I wouldn't mind a taste, I tried the beyond burger from grilld and didn't mind it, just wondering how they're going to do the skin/outside part.

  • -4

    If you are Vegan (usually Vegan in bases of animal rights), isn't it bit wrong to eat something that imitate the flesh of a animal?

    • +22

      not really, because you're not eating meat.

      • +7

        but you're promoting meat tastes good and should be eaten as it should

        • +14

          that's quite an assumption. they're literally not eating meat - not holding placards up saying "eat meat". either way, i dont think the general public will be persuaded to eat meat only because vegans are eating vegan burgers.

          • @waterbottled:

            persuaded to eat meat only because vegans are eating vegan burgers.

            it's vegan fried chicken burger

            • +2

              @dcep: yeah, a vegan burger. i'm not wrong.

              • -1

                @waterbottled: a vegan fried chicken burger that tastes so good like meat, that even a vegan can't resist not to eat

        • +4

          no, their aim is often to not support the meat industry. they're choosing to divert money to meat-free options. to reduce demand, resulting in lower production of animal meat.

          • +3

            @nuttapillar: Yea, we all get that, but there's a school of thought that says all this 'meat imitation' is counter-productive to winning hearts and minds off meat.

            Instead of trying to copy meat (and thus giving the impression that meat is so good it must be copied), they should start getting creative with new menus and items to attract people to them without the need to have meat.

            Lentil as Anything in Sydney and Mildreds in London does this really well promoting veggie/vegan menu dishes with very little if any need to imitate meat at all.

            Putting aside how absolutely vile KFC is in Sydney vs anywhere else in the world plus the countless much much better options for fried chicken around, I don't see the point of this menu option except KFC's 'us too' marketing.

            Or maybe it's the complete opposite to get vegans used to the 'KFC' taste and wean them onto chicken instead. Hmmmmmmm.

            • +4

              @Hybroid:

              I don't see the point of this menu option

              Sounds great for when out with a group of friends and 1 of your party is vegetarian or vegan etc.
              Ie. If there was a group of 5 that wanted to eat out, but 1 is vegan, you wouldn't go to KFC. So they lose 4 customers who are going to go somewhere with an option for their vegan friend.
              Smart move by KFC imo

              • +1

                @[Deactivated]: Hell yeah. If there's market to be gained, and approving media garnishes/temporary day-passes being handed out, then every company's lgbtq, vegan, green etc

                Wouldn't make sense not to be.

                Reasonable scenario also; now that veganism is borderline mainstream, influential vegans can have an effect on the bottom line.

            • +2

              @Hybroid: People really need to look into Mediterranean/Arab/Indian/Asian cuisine.

              And not the fast food stuff but home cooked goodness.

            • +2

              @Hybroid: One thing you might not have thought about is the meat you buy is so far removed from what it actually looks like. Chunks of pink on black plastic trays in Woolies, mince meat, chicken nuggets, fish fingers .. all disassociates from the idea that meat = animal. Imagine how many sales would be lost if the $7 roast chicken still had its head.

              Vegan food sometimes imitates meat which is itself often disguised or reshaped.

    • +8

      I think there are some people who are against the taste of meat as its the taste of an animal, but from my understanding as a meat eater (so not much understanding lol), I think their issue is the killing of animals not the taste, I imagine anything to do with lowering killing animals would be a win to most?

      • +1

        I'm not sure, so is this vegan burger for vegans? or meat eaters? As a meat eater, I don't think I would go for second best. Unless there is no Chicken in the planet or they cost $$$.
        I don't think this is for vegans, vegans that I know, they wouldn't even want to step into KFC, its like slaughterhouse to them.

        • +2

          it's for vegans. the vegans you know probably dont want to step into KFC because KFC in australia doesn't sell vegan options.

          • +1

            @waterbottled: It might, but unfortunately for not all. Vegans that I hang out with, they wouldn't let me eat any animals products, while their sniffing away their apple. They look at you like I'm about to kill an animals. Don't think they ever step into KFC, even its has 1/2 menu vegan based.

            • +1

              @boomramada: yeah tru. as with any group of people, there's fken shitty ones like the the apple sniffer you described.

            • -1

              @boomramada: When friends dictate (or even dare to ask) you what to eat in their presence… it's time to get new friends who aren't controllers.

              Would they tell a stranger on a bus eating a twiggy stick or a cheeseburger to please stop eating it until they get off the bus, or stick their head out the window to eat it so the bus doesn't fill up with the smell? After sitting as far away from the crowd as possible in a food court to avoid people eating meat, would they ask the same thing of the couple that eventually sit at the next table? Then what sheer arrogance to require it of a (supposed) FRIEND.

              i.e. They expect you to adjust your behaviour - not to prevent a medical issue like a nut allergy - but to match their personal preference, one they didn't hold themselves yesterday, and one that is extreme and opposite to the vast majority of the rest of society. But at the same time I bet they'd be unwilling to return that same demand for you to control their food choices.

              Until it's acceptable to require vegan friends eat a works hamburger, or even ask they only eat fries today (it's not), then it's not remotely ok for them to even hint the same thing to anyone else.

              This trend to pander to fringe minorities for fear of offending their fee-fees is ridiculous. Right after you meeting their request, they will walk past someone else eating chicken nuggets, drive past a KFC and smell it, and return to work where someone has heated a pie in a microwave. The fact they can't control dozens of things a day, but want to control the only instance they can - you - amazes me.

              • +1

                @GregMonarch: Are you talking about real people or some fantasy in your head?

                I've got lifelong vegetarian family members, others going vegetarian in recent years, had very good friends from vegetarian families, had vegan girlfriends, even a vegan manager, and I don't think I have ever encountered the behaviour you describe.

                Every single one of those people has treated their dietary choice as a personal matter and I have never been expected to change my food preferences to accommodate them. In social situations it's often it is the other way around, where they won't mention that a particular restaurant has limited veg options to avoid making a scene and end up settling for some crappy side dish for dinner while their friends feast on meat. At other people's dinner parties, they might even check ahead to see if they will be accommodated and be prepared to bring their own food if not. The vegan manager never hesitated to order meaty dishes for company lunches, including bbqs, and the girlfriend avoided talking about meat consumption in order to avoid a debate about animal rights etc.

                The worst vegetarians I've ever encountered were some friends of friends who seemed to be veg for the trendiness, but did it really badly by avoiding anything healthy and just having heaps of processed crap like instant noodles, that didn't have meat. And even they didn't seem to say a word about what anyone else ate.

                So, what the hell are you on about? Are you making up nonsense or do you just live around the worst vegetarians in the world? If there's even a hint of reality in your post, I'd bet it has less to do with anyone being vegetarian and more to do with generally surrounding yourself in crap examples of humanity.

                • @crentist:

                  I don't think I have ever encountered the behaviour you describe.

                  Maybe you should learn to follow threads and read the comment just a couple above mine, which I was replying to (if you want to see the actual "real people and not some fantasy in my head" that I'm actually, you know - commenting on which you seem to think is a fantasy).

                  • +1

                    @GregMonarch:

                    Vegans that I hang out with, they wouldn't let me eat any animals products, while their sniffing away their apple.

                    So you replied to this, and now you're saying you were talking about these "real people" and there's no fantasy? Because it seems like you really elaborated beyond the information included to rant against someone else's friends.
                    Which also happened to be a tangent away from their point, which was that their friends have firm moral lines that KFC is on the other side of. Their pushiness was meant as an example of their stance on meat consumption, not their pushiness itself. ie the pushiness might have been exaggerated or downplayed, but was not the point.

                    But your entire post seems to focus on how pushy that other posters friend's are, with a bunch of seemingly made up stories about them on the bus, at food courts, work etc and how they behave and treat others. You also stated that they weren't vegans yesterday (implying that the length and strength of their convictions are minimal) which can't be determined from that post, and may be something you've completely fabricated.

                    So unless you actually know and dislike those particular friends, your whole post seems more of a general rant against the usual pushy vegan stereotypes. And while there are probably a few vegans around who are pushy, that's because some people are pushy about everything they do. It's just a general crappy person thing, nothing to do with being vegan.
                    But ranting about stereotypes of people and making up stories about them is also super crappy person behaviour.

                    And so unless you really just posted about what you think those particular friends are like, or have some bad personal experiences with vegans that you've declined to share, it seems like you just went on more of a general anti-vegan rant. Without any basis on your own lived experience with real people, just a bunch of fantasy in your head from reading too many anti-vegan fairytales.

                    • -1

                      @crentist: Aw, for goodness sake - get a life - go outside in the sunlight sometime. Not even going to read this pointless waffle.

                      • @GregMonarch: Fair enough. Reading comprehension is clearly not your strong suit.
                        But you should get out some more too mate. You seem like you're scared and judgmental of people you don't know, so maybe try to meet a few people outside your own household, expand your views.

                        Or at least stop spouting a bunch of nonsense about people for the lame reason that you don't approve of their diet.

                        • @crentist:

                          1. boomramada says: "Vegans I hang out with won't let me eat any animal products."

                          2. I reply they're wrongly forcing views on boomramada they would not dare force upon others.

                          3. You say no vegan would force their views on boomrarmada - I must be fantacizing about their existance.

                          4. I point you to point #1, and suggest you read a thread next time before opening your big mouth. (Remember that saying about keeping silent and letting everyone wonder if you're stupid, rather than opening your mouth and proving it?)

                          5. You waffle on with a new block of nonsense - after seeing you're 100% wrong - and not liking it. (If you're young, learn to admit when you're wrong - or remain silent to avoid further embarrassment, or else learn to prepare for numerous failed relationships. And if you're old - my sympathies that many have probably already occurred.)

                          6. I proved my point - you we're only further embarrassing yourself, so I leave.

                          7. Instead of saying to yourself, "Oh - someone just two messages up from his said vegans did what I'm saying no vegan would do - my bad." You start a personal attack because you can't bear to be wrong. (See points 4(b) and 5(b).)

                          • @GregMonarch: To rephrase all your points:

                            1. boomramada gave an example to demonstrate why their vegan friends probably wouldn't go to KFC. They may put a gun to boomramada's head, or simply give him that "look" mentioned, but this is not elaborated because their forcefulness was not the point.

                            2. You elaborated on that example with stories of how forceful you think they are, sticking their heads out of buses, sitting far from others, wishing to exert control that they wouldn't accept themselves, treating their friends poorly, and not holding these views yesterday. All of this was your own invention.

                            3. I asked if you invented any of that based on your own experience, because it doesn't match my own, but it does sound a lot like stereotypes of vegans.

                            4. You said boomramada said it.

                            5. I pointed out that they actually didn't, and leaning on stereotypes is not a good thing.

                            6. You said you don't want to read anymore and made a personal attack. Presumably because you know in your gut that you are wrong but can't accept it.

                            7. I sum up your inventions as stemming from ignorance, which should be addressed before you keep inventing more things.

                            8. You realise that I've called you out on your poor argument and can't accept it so you add nothing new. You make it clear that you've probably never met a vegan but you are happy to lean on stereotypes. Somewhere in there attempt to give relationship advice, which you fail to act on yourself.

                            • -1

                              @crentist: You're an idiot.

                              • @GregMonarch: Name calling. I know you aren't better than that, but you should want to be.
                                You should also want to stop being willfully ignorant, it'll prevent you from learning anything. Think whatever you want, but it should be based on more than stories you made up. Especially if it has you vilifying people you don't know.

                                For your own benefit

        • I'm not sure, so is this vegan burger for vegans? or meat eaters?

          Truth be told, thats probably why they're trialing the option, I imagine theres a range of reasons for the new launch, part of it is of course to see if theres enough vegans or vegetarians to try it, and also whether meat eaters would like a taste to move (the beyond burger was quite good and if they're same or similar price I wouldn't mind jumping to it if they got rid of the aftertaste issue I had).

          But theres likely other reasons as well, like being able to advertise a 'healthy range' in the media, giving people 'a choice' so they're not viewed as being a company that pushes fast food onto an ever climbing obesity issue (I've been told anyway) and it looks like good will or positive in some way to a lot of people. So even if they don't get the sales, KFC ends up buying moral teflon to buffer them from sounding as much like 'a meat slaughter house' as you said your friends put it, because 'hay now you've got options, its really you that buys the meat' sort of thing. At least thats my guess.

  • +2

    I would suggest that if you are a vegan due to animal rights reasons, it would seem odd that you would support a business that is directly involved in the killing of animals.

    Then again, maybe it would work. I always find it interesting that cage egg deals attract negativity due to concern for chickens in cramped conditions yet KFC deals don't.

    • +5

      there are also people who are vegetarian for various reasons not related to morality of killing animals - they'll want to have these burgers probably.

    • +2

      I think everyone already knows "(most) real vegans" are unlikely to go for this as very stereo-typically they have all those views/opinions that go with them. It just happens to be a burger that can be categorised as vegan.

      Hey it works for me - if they bring it here they'll have a sale from me just from wanting to try it!

    • +2

      I'm not vegan but wouldn't it make sense to meet halfway like this?
      They're going to kill animals regardless, but if there's even a small shift in meat vs non meat sales by helping them promote vegan options, then that's progress right?
      Big chains is also how you're going to make the concept seem more normal and less niche. People may even give it a try if they've seen it on the menu for a long time.

    • +1

      I always find it interesting that cage egg deals attract negativity due to concern for chickens in cramped conditions yet KFC deals don't.

      It's because 'KCF chickens' live a life of luxury. Like a 5 star resort for chickens …
      right up until the day they get into the jacuzzi and the water seems much more oily/greasy than usual 😅

  • +11

    The only vegan I ever knew came to a BBQ and everyone tried hard to make a few really nice vegan dishes for him, but instead he didn't touch any of then and got stoned and ate a steak and a heap of sausages while crying and telling everyone how much he misses soft cheeses and hates being a vegan but can't go back because he always tells everyone about being a vegan and everyone will give it to him if he does.

    They don't deserve all this effort.

    • +1

      availability heuristic in action bois.

    • +7

      Can we crowdfund another BBQ for this chap? Higher tier patrons get to attend the BBQ.

    • +4

      What happened to vegetarians? Aren't they cool enough these days?

      Tell him to get two egg laying hens or get his eggs from nice farmers. Same thing for milk (well probably not keeping a cow and its spawn in the backyard).

    • They always cry over soft cheeses

  • +7

    I don't see what the fuss is. Isn't it just another option available to buy?
    If you don't like it or don't want it, don't buy it.

    I would be more concerned (if I was vegan) about how KFC isolate this product from all of their other (non-vegan) products during preparation.

    • It would have to be frozen, and reheated. Maybe another dedicated Fryer?

  • +5

    I hope KFC do offer it here in Australia. It's long overdue, however I hope the prices are realistic. ie Cheaper than the equivalent Original/Zinger.
    Also, Nuggets?

    • +4

      I doubt it would be cheaper.

      It's a niche item and would likely be a low volume item. I suspect the intent of the item isn't to draw vegans in but to draw groups in that may otherwise feel obliged to go to a vegan place because of the one vegan in the group.

  • +6

    Vegan = healthy, right?

    Can’t wait to pound down a vegan zinger every day for lunch while shedding kilos.

    • Not necessarily healthy, but a more holistic approach to life:

      There are many ways to embrace vegan living. Yet one thing all vegans have in common is a plant-based diet avoiding all animal foods such as meat (including fish, shellfish and insects), dairy, eggs and honey - as well as avoiding animal-derived materials, products tested on animals and places that use animals for entertainment.

      • +1
        • Holistic: The idea systems and their properties should be viewed as wholes, not just as a collection of parts.
        • Veganism: Let's completely remove all meat, fish, dairy, eggs, even things just collected by animals like honey… then claim it's 'holistic'.

        ;-D

    • +3

      This burger could be healthy, but Vegan lifestyle definitely not healthy.

    • +4

      you can shed kilos despite eating a vegan zinger burger everyday. all it takes to shed weight is to eat in a caloric deficit.

      • +2

        Really? I've heard if you overload your system with fat you just poop it all out. I'm gonna try that instead.

        • +2

          not sure if srs or not, but yeah just eat less calories than what your body uses. keep it up a couple months and you'll drop weight.

          • @waterbottled: Lol not serious. Still running off youthful metabolism and low expectations.

            • +1
              • +1

                @waterbottled: Yes it was very subtle. I’m also aware of calorie deficits, it’s not exactly rocket science dude.

                Anyway, jokes aside, this is cool. Im a passionate carnivore but I’d like to reduce the amount of meat in my diet so if I can add my post Friday night drinks takeaway binge to my meat-free meal list then that’s awesome. I’ll probably be too pissed to know the difference anyway, as long as it’s fried IDGAF.

                • +1

                  @Cheaplikethebird: sik brah no one said it was rocket science brah. you make a good point tho - eating a little less meat is probably good for everyone.

    • Strictly speaking, those vegan meat concoctions are actually less healthier than real meat.

    • Vegan = healthy, right?

      Just ask this kid

    • +1

      Veganism has ZERO to do with health. Veganism is NOT a diet. It's purely an ETHICAL stance. Only.

  • Don't think it'd stay "vegan" for long considering the very tasty fat saturated atmosphere in and around KFCs.
    mmmm, 'scuse me while I take a break to go out and walk past one now for my fix
    :P

  • +2

    why bother with vegan menu, i thought chicken only eat vegetables so people who are eating chicken should be considered as vegetarian. is my logic works here?

    • Perhaps for some animals, but not so much for chickens with their well-known cannibalism.

    • Yeah…

      • You are what you eat.
      • Cows eat grass and chocolate comes from trees.
      • So beef and chocolate are plants.
  • +6

    Are they going to run a special fryer to cook that 1 burger a day? other wise it will go into the same oil as the real chicken burgers, not so vegan friendly i guess?

    • but tastier

      • +1

        But who really wants tastier plasticine?

    • +2

      They'll do what hungry jacks does, cook it in the same fryer as the chips. It wont need a pressure fryer, probably.

      • -1

        So then the chips everyone eats gets contaminated with vegan rubber patties, no thanks.

  • +4

    we need the vegan burger made from vegans, problem solved nobody to complain

    • +1

      "Soylent green is vegans!!!"

  • -1

    I thought the headless chook breeds weren't sentient.

  • +1

    Bacon and cheese Vegan Burger with supercharge sauce.

  • +1

    Imagine if the Colonel had been a vegan. Just about every town/suburb in the world would now have its own KFL - Kentucky Fried Lentils.

  • Vegan fake meats are more health damaging than the real thing, if you are vegan do not eat real or fake meat. When you go vegan you train your palate and vegetarian food begins to taste very good. It's the food that is overloaded in fat, salt, sugar and protein which overwhelms the taste buds that causes an addiction to the unhealthy food, after a few weeks on a low salt, low fat, low protein and high starch and fibre diet it begins to taste very good and after awhile you prefer it.

    • Quorn is basically mushroom. It's high protein and low fat, and to my knowledge not bad for your health.

      Obviously once you add the kfc cooking process it might not be great health food, but that's the same as their regular menu. You can't say chicken is unhealthy just because someone might use it in an unhealthy burger.

      • Quorn is made from the soil mould Fusarium venenatum strain PTA-2684 (previously misidentified as the parasitic mould Fusarium graminearum). The fungus is grown in continually oxygenated water in large, otherwise sterile fermentation tanks.

        • +1

          So basically mushroom? I'm not sure what you are trying to say.

  • +2

    If KFC believes that there’s a market for it, then it’s simply good business.

  • +3

    LOL. I've always wondered why vegans act so odd and now I know… because they're… children of the quorn.

  • +3

    Sounds cool, hopefully it comes to Aus some day. I use to work at KFC but am now vegan, I miss me some of them secret herbs and spices

  • oh boy, why do they have to use the word "Vegan" don't they have other name to use. Not do I have anything against eating vegetarian food.

  • Quorn is great. If you haven't tried it, you'd be surprised. I say that as a big meat eater.

    It's a bit pricy though, so I wonder if it will end up costing too much to be worthwhile.

  • Can I just say, as a keen omnivore of 40+ years, Fry's meat-free saus rolls are my favourite frozen variety.
    Missus loves them too.

    Expensive, yes. We only stock up when on special.

    • That stuff is complete garbage and not any healthier than regular sausage rolls or probably worse, it contains 70% total calories from fat. The isolated vegetable protein causes raise in HGF1 levels twice as dramatic as dairy.

      • +1
        1. They're an occasional treat.
        2. Preferable to the mystery meat-leavings in trad saus mince.
        3. Salt. Fat. Sugar. Appetising food requires at least one.
      • You say "healthier" than normal sausage rolls like they're healthy to begin with. Also not the point of them, they're called vegan sausage rolls, not healthy sausage rolls

  • I always thought a "vegan burger" is sarcasm but now …

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